On-Demand Booth Staff Training
Booth Staff Training & "Train the Trainer" for Booth Staff Training
Both comprehensive On-Demand Booth Staff Training and "Train the Trainer" for Booth Staff Training programs and workbooks include the following information:
- Goals of Booth Staff Training
- Role playing exercises (prepared scripts) and games
- Importance of exhibiting
- Roles and responsibilities
- Importance of networking and how to network
- Details about the product(s) you are exhibiting
- Key prospect(s) profile
- Prospect "pain points"
- How your product/service solves prospect's "pain points"
- Common questions attendees may ask
- Lead management and handling process
- Prospect ranking system
- Follow up process
- Goals and objectives
- Existing customers and VIP's that will visit the booth
- Review of booth layout and stations
- Competitor information
- Interacting with attendees
- Engaging attendees and sample questions
- Qualifying attendees and sample questions
- Ending conversations with unqualified leads
- Closing with attendees and sample questions
- Closing "tools"
- Bad booth behaviors (Booth Crimes)
- Marketing planning activities
- Public relations planning activities
- Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
- Post show reporting questionnaire to enable exhibit program growth
Contact Us Today
TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160
Phone: (305) 742-0982
Fax: (800) 259-4269
