Booth Staff Training & "Train the Trainer" for Booth Staff Training


Both comprehensive On-Demand Booth Staff Training and "Train the Trainer" for Booth Staff Training programs and workbooks include the following information:

  • Goals of Booth Staff Training
  • Role playing exercises (prepared scripts) and games
  • Importance of exhibiting
  • Roles and responsibilities
  • Importance of networking and how to network
  • Details about the product(s) you are exhibiting
  • Key prospect(s) profile
  • Prospect "pain points"
  • How your product/service solves prospect's "pain points"
  • Common questions attendees may ask
  • Lead management and handling process
  • Prospect ranking system
  • Follow up process
  • Goals and objectives
  • Existing customers and VIP's that will visit the booth
  • Review of booth layout and stations
  • Competitor information
  • Interacting with attendees
  • Engaging attendees and sample questions
  • Qualifying attendees and sample questions
  • Ending conversations with unqualified leads
  • Closing with attendees and sample questions
  • Closing "tools"
  • Bad booth behaviors (Booth Crimes)
  • Marketing planning activities
  • Public relations planning activities
  • Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
  • Post show reporting questionnaire to enable exhibit program growth

Contact Us Today


TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160

Phone: (305) 742-0982
Fax: (800) 259-4269