Booth Staff Training & "Train the Trainer" for Booth Staff Training

Both comprehensive On-Demand Booth Staff Training and "Train the Trainer" for Booth Staff Training programs and workbooks include the following information:

• Goals of Booth Staff Training
• Role playing exercises (prepared scripts) and games
• Importance of exhibiting
• Roles and responsibilities
• Importance of networking and how to network
• Details about the product(s) you are exhibiting
• Key prospect(s) profile
• Prospect "pain points"
• How your product/service solves prospect's "pain points"
• Common questions attendees may ask
• Lead management and handling process
• Prospect ranking system
• Follow up process
• Goals and objectives
• Existing customers and VIP's that will visit the booth
• Review of booth layout and stations
• Competitor information
• Interacting with attendees
• Engaging attendees and sample questions
• Qualifying attendees and sample questions
• Ending conversations with unqualified leads
• Closing with attendees and sample questions
• Closing "tools"
• Bad booth behaviors (Booth Crimes)
• Marketing planning activities
• Public relations planning activities
• Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
• Post show reporting questionnaire to enable exhibit program growth
  
  

Contact Us Today

TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160

Phone: (305) 742-0982
Fax: (800) 259-4269