$18.95/ $21.00 CAN
336 page paperback/ 6” x 9”
A member of Penguin Group (USA) Inc.
It’s show time!
More than 13,000 trade shows and conventions are held in America each year. They range from the huge, glitzy Las Vegas events that draw tens of thousands and cost the exhibiting companies millions of dollars, to smaller regional affairs that cost thousands. However, whether you’re Microsoft or Sally’s Gift Baskets, it’s important to get the most out of the dollars spent on trade shows. These shows become easily overwhelming to the attending employees. Between traveling, setting up the booth, exhibiting, and “walking the floor” in search of new products or clients, there’s always too much to do in too little time. How do you make the most of out your convention budget?
Seasoned exhibitor and trainer Linda Musgrove has the answers in The Complete Idiot’s Guide® to Trade Shows. In this unique and practical book, she shares her insider’s knowledge accumulated over many years in the business about:
CD includes worksheets, checklists, booth illustrations, and sample forms to make any trade show experience a success.
TradeShow Teacher, Inc
18305 Biscayne Blvd.
Aventura, FL 33160
Phone: (305) 742-0982
Fax: (800) 259-4269