Mystery Shoppers to Evaluate Booth Staff
TradeShow Teacher's mystery shopper program is a great tool that allows you to assess the success of your shows and immediately utilize that information to improve your overall trade show program.
If your trade show ROI hasn't met your goals, it's possible that the practices of your booth staff needs evaluation. Your booth staff's actions, qualifying procedures and enthusiasm can determine the success of the whole show. For these clients, we implement our mystery shopper program to evaluate the exact dynamic taking place at your booth.
TradeShow Teacher will construct a well-briefed team of "undercover attendees" who are able to have detailed, logical, educated and natural conversations with different members of your booth staff. We take care to recruit a group of people that approach your staff with varying degrees of interest and knowledge in your product or service so we are sure to obtain a well-rounded final assessment and report.
Mystery Shoppers to Evaluate Competitors
In other instances, some clients have retained TradeShow Teacher to send our undercover attendees to gather information on their competitors. Knowing what your competitors are doing, what works for them and what doesn't work is all invaluable information for you and your staff. A trade show is the perfect place to collect vast amounts of competitor data and TradeShow Teacher is well versed in data collection of this type.
Once our staff has collected the data, TradeShow Teacher will compile a detailed report that consists of an overview of our findings, thorough information about what we experienced and our suggestions to improve your trade show staffing or competitive positioning to increase your ROI.
TradeShow Teacher, Inc
18305 Biscayne Blvd.
Aventura, FL 33160
Phone: (305) 742-0982
Fax: (800) 259-4269