Booth Staff Manual

Information in the Booth Staff Manual will contribute towards improving your company’s trade show results. It is a resource and study guide for booth staffers to reference the most up to date company and product information; as well as trade show processes and procedures relevant to them. Once the customized master Booth Staff Manual has been created, it can be updated internally per show to maximize its effectiveness; with items such as booth duty hours, travel information, show contacts and other activities or events your booth staff is responsible for while at the show.

Your booth staff are the most important assets your company has at the shows you exhibit at. Attendees form an opinion about your company based on their experience with your booth staff. Help prepare them for the show and their interactions with attendees by providing a Booth Staff Manual that becomes the central place where booth staffers can quickly and easily reference essential information they need to know for exhibiting; pre-show, at-show and post show. Adding the manual to your trade show arsenal will effectively prepare your booth staff for the shows you exhibit at, and facilitate their need for information without tying up internal resources.

A Typical Master Booth Staff Manual Includes:

• Illustrate the Value of Trade Shows and Define Booth Staff Role at the Show
• Detailed Company Information (Related to Background, Sales/Marketing, Position, Competition, etc.)
• Relate the Booth Staff Performance to the Company’s ROI and Personal Professional Goals
• Goals and Objectives
• Outline Demonstration(s) (Include Screen Shots if Relevant)
• Q & A Guide (How to Answer Commonly Asked Questions)
• Booth Staff Training: Topics such as How to Engage, Qualify & Close with Prospects, Working as a Team and Avoiding “Booth Crimes” (bad behaviors).
• Promotional Item Strategy
• Lead Acquisition and Follow Up Process
• Definition of a HOT Lead and Key Prospects
• Display Properties List
• Media Process (Ex: What to do if a media contact stops at the booth, what to say/what not to say and who to point the media contact to)
  

Contact Us Today

TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160

Phone: (305) 742-0982
Fax: (800) 259-4269