Trade Shows are unlike most other Sales & Marketing strategies, where there are training materials & procedures in which employees must follow; when it comes to Trade Shows, businesses tend to "wing it" for their first show & stick with that strategy moving forward!
Does this sound like your company?
Why, you ask?
Many companies don't take action to improve their Trade Show exhibiting, so they continuously lose money in the pursuit of obtaining the coveted "Qualified Leads", that are the primary objective for exhibiting at trade shows. Often times, businesses are unable to achieve this objective & lose valuable business opportunities in the process, due to a lack of experience with this commonly unfamiliar marketing medium.
"That is why Trade Show Training is a key part of your future Trade Show success! I thoroughly understand Trade Shows and how to train your business to achieve Trade Show success. Let me teach you how to achieve Higher Trade Show ROI, Qualified Leads, Amplified Response Rates & most importantly, Increased Revenue from your Trade Show activities!" Linda Musgrove, President of TradeShow Teacher
We've been exhibiting at Trade Shows for many years. Why would we need Trade Show Training?
Because often times, businesses have not learned how to use their Trade Show exhibits effectively. For starters, they tend to skip on holding pre-show strategic planning meetings & booth staff training. Often times Objectives have not been set, Marketing Opportunities have been missed & Booth Staff have not been prepared for "Selling in the Trade Show Environment".
Trade Show Training provides the tools & structure for learning these skills, as well as how to attract the prospects you want to your booth & how to turn those prospects into sales.
We have a staff that represents our company at all of our Trade Shows & they thoroughly understand our company & products, why would they need Trade Show Training?
The ability to attract, qualify & gather follow up data for the sales team is your booth staff's responsibility. Properly preparing, training & educating them should be of the utmost priority; the results will have a big impact on the R.O.I. (Return on Investment) for the show.
Trade Show Training will teach them how to effectively "Sell" & gather Qualified Leads in this environment; by learning the skills of engaging, qualifying & closing; in less time and with more focus.
We're going to a Trade Show to walk the aisles, why would Trade Show Training be applicable for this type of activity?
Being that Trade Shows are one of the best sources for obtaining market intelligence about your industry; new products, new players in the industry, new competitors entering your market, new innovations and so on, do you know what to be on the look-out for?
Trade Show Training will heighten your competitive intelligence senses & help you target the type of information you need to collect; to steer the strategy used for achieving your business objectives.
How does Trade Show Training help with Show Selection?
Trade Show Training will guide you through the show selection process; familiarize you with the data to request from show organizers & how to make sure that the audience & show focus matches your business objectives & key prospects.
We always come back from exhibiting with a lot of leads, but we don't get very good results when following up with the leads we collect, how can Trade Show Training help us?
Understanding how to target your key prospects (not just anyone interested in handing over a business card), learning how to gather the lead data & defining a follow up process ahead of time will increase the results you achieve with the leads you collect.
Trade Show Training will teach you how to define a process for each of these items; then your follow up will be spent on your qualified, key prospects, instead of a mountain of unqualified leads!
How can Trade Show Training help our company grow our exhibit program?
One of the most common errors companies make is that they don't complete a Post Show Report for each show; Trade Show Training will teach your business how to report on the success and failures of your shows by way of a Post Show Reporting process.
You will learn how to evaluate which shows were the most successful to exhibit at & why, which marketing promotions worked best, rate booth staff performance, compare your company against the competition and so on.
TradeShow Teacher, Inc
18305 Biscayne Blvd.
Aventura, FL 33160
Phone: (305) 742-0982
Fax: (800) 259-4269