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Article
-Linda Musgrove
-TradeShow Teacher
-www.tsteacher.com
Hello readers, you will be learning about rental display advantages in this lesson. I'm sure you will find this lesson about Rental Displays to be very informative and may even change some perceptions you have about rentals. Many of you will be surprised at how far they have developed over the years. Let's get started!
Historically, an exhibitor's typical experience with rentals has been limited to last resort options when their display didn't arrive, or needing to simultaneously exhibit due to exhibit dates overlapping. This is understandable, since past rental offerings were very basic, unattractive and did not offer exhibitors many opportunities to accurately portray their company's image. Moving forward to present day, rental offerings are now stylish and customizable, offering wide varieties of creative options. These changes deliver exhibitors with displays accurately depicting the style and branding of their company. Display vendors have been the driving force in dramatically changing the rental market, often having entire divisions dedicated to rentals and warehouses full of options.
As you continue reading, remember renting displays will not suit every company. This lesson was not designed to convince you that rentals are now the exhibit display option of choice, rather to present information about the rental changes in the industry and the benefits rentals offer. Chances are, you already have enough experience with purchased displays to know their Pros and Cons. Arming yourself with facts about rental displays, will now lend you the ability to make an informed decision on what direction best suits your company; rental or purchase?
Here is a list of Top 10 Reasons for Selecting a Rental Display
1. With products and company branding continuously evolving, using rentals delivers your company the ability to keep up with these changes, without having to spend money on an entire display at once.
2. When renting a display, costs are reduced by not having the responsibilities of owning the display. Items such as maintenance, insurance, storage, refurbishment, handling and disposal are not factors to apply to budget planning anymore.
3. If you will be exhibiting at your first trade show, or entering a new market where you will need a different look and messaging, rental is a great option for "testing the waters". Giving yourself firsthand experience, you will learn whether trade show exhibiting, or entering the new market is a good fit for your company. You can also compare the variety of displays and styles dominantly used to make future display selections.
4. When you have simultaneous shows to exhibit at, the investment of purchasing an entire new display is not cost effective. By renting, you are able to exhibit in two places at the same time.
5. Using smaller amounts of budget dollars over an extended period of time also lends financial benefits to the balance sheet for the company; by having more available cash for investing, or other activities.
6. If a company wants to make a big impression by having a sizeable display, but doesn't have the budget dollars available, renting a display fitting the desired size only costs a fraction of purchasing and eliminates the responsibilities and costs associated with ownership.
7. If your exhibit property is substantial in size and you select to exhibit at a show requiring smaller booths of the same size, to deliver exhibitors with equal opportunity, renting a display for this potentially one-time occurrence is a wise choice.
8. A "top of the list" nightmare scenario for exhibit managers is showing up at the booth space and realizing that the display did not arrive. After all the frantic calls to locate the display have confirmed that it will not be making its appearance at the show, it's time to obtain a rental display - rapidly. Speak with show management about their options available, or start calling local vendors about the emergency booth rental needed to fit your requirements. Tip: Always bring a copy of the display's graphic files with you to each show as part of contingency planning for such circumstances.
9. Some display companies offer you the rent-to-buy option so you can confirm whether or not this display style positively suits your market and branding requirements. Select a vendor that is willing to apply the rental costs towards the purchase if you confirm it's a good fit for your exhibiting needs.
10. International Exhibiting is a great reason for renting a display locally; whether an overseas company is exhibiting in the U.S. or vice versa. The cost savings are significant and eliminate a great deal of shipping, customs and all sorts of other paperwork for shipping an owned display internationally.
Homework
If you are unfamiliar with rental displays, or it has been more than a year since you last reviewed the type of selections now available, take time to educate yourself on the new styles and rental options. Also investigate general pricing, typical rental procedures and the attributes of a quality rental. You never know when you may need one! Instead of learning the hard way through an emergency situation, learn this information now to be prepared if a rental need pops up later. This knowledge will also lower the chances of being overcharged or taken advantage of in an emergency rental situation.
Thank you once again for taking the time to read the TradeShow Teacher column. Now it's time for me to begin planning the lesson for the next class! Bye for now.
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