Press Release

TSEA Webinar Hosted by TradeShow Teacher
September 15th Session to Focus on Branding and Exhibit Events

AVENTURA, FL - September 13, 2011:
An active member of the esteemed TSEA (Trade Show Exhibitors Association) and leading expert in the trade show industry will be sharing her expertise on Thursday, Sept. 15th at 2 p.m. (EDT)/1 p.m. (CDT) when she hosts a one-hour TSEA webinar discussing Branding and Exhibit Events.

Heading up the session is Linda Musgrove, the president and founder of TradeShow Teacher, an award-winning trade show consulting, training and management firm. Widely recognized as the acclaimed author of "The Complete Idiots Guide to Trade Shows," published by Alpha Books/Penguin Publishing in 2009, Musgrove is also a regular contributor to Exhibit City News, ReveNews and PR News. She is also often qualified and identified as an expert source quoted and interviewed in numerous industry publications including the prestigious Exhibitor Magazine. Active in the trade show industry for over a decade, Musgrove acquires her first-hand knowledge through her proactive involvement in both her prolific business as well as within peripheral organizations and events associated with exhibiting.

The Sept 15th Webinar will teach participants the importance of branding consistency while exhibiting at trade shows. Musgrove will discuss how to stand out amongst competitors making it easier for existent and prospective clients to instantly recognize congruent attributes of a company's products and services. Building a brand is a complicated and lengthy process that depends on well-defined positioning, repetition and overall consistency. A single and seemingly minute activity that counters the image your company is attempting to portray can make an immeasurable adverse impact. It is critical that your trade show and events programs are fully aligned with your corporate brand campaigns in order to build on the value of your brand and experience trade show success.

Following are some of the branding webinar's learning objectives:

• Identify the core elements of your brand(s)
• Match brand elements to the preferences in attendees minds
• Align your display with the identity of your brand
• Reinforce brand positioning in show presentation and collateral
• Make trade shows and events an integral part of your brand building

Prices for the one-hour webinar which includes a Q&A are: $75, non-members; $40, members; and free for eligible renewing members. Registration is open until 11 a.m. the day of the event.

For more information or to sign up for the webinar:
e-mail aarayan@tsea.org
or visit:
www.tsea.org

For further information, contact:
Linda Musgrove
305-742-0982
Email us
or visit www.tsteacher.com

Contact Us Today

TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160

Phone: (305) 742-0982
Fax: (800) 259-4269