Press Release

TradeShow Teacher Announces Book Signing of
"The Complete Idiots Guide to Trade Shows"

AVENTURA, FL - March 18, 2009:
More than 13,000 trade shows and conventions are held in America each year. They range from the huge, glitzy Las Vegas events that draw tens of thousands and cost the exhibiting companies millions of dollars, to smaller regional affairs that cost thousands. However, whether you're Microsoft® or Sally's Gift Baskets, it's important to get the most out of the dollars spent on trade shows. These shows become easily overwhelming to the attending employees. Between traveling, setting up the booth, exhibiting, and "walking the floor" in search of new products or clients, there's always too much to do in too little time. How do you make the most of out your convention budget?

Seasoned exhibitor and TradeShow Consultant Linda Musgrove has the answers in The Complete Idiot's Guide® to Trade Shows. She will be signing copies of this book at The Exhibitor Show, held at the Mandalay Bay in Las Vegas, NV on March 24, 2009 from 1:30pm - 2:30pm in the Exhibit City News Booth number 810.

In this unique and practical book, she shares her insider's knowledge accumulated over many years in the business about:

• Booth costs and how to save money-- and still have a great booth
• Marketing tips inside and outside the show
• Staffing and travel strategies
• Juggling sales, customer relations, and innovation at the show
• Networking skills to build lasting business relationships
• Adjusting expectations to meet the exhibition and your goals
• Spending smart on giveaways and other promotions
• New technologies that will make any show a success

Plus a CD that includes worksheets, checklists, booth illustrations, and sample forms to make any trade show experience a success.

For more information, contact:
Linda Musgrove
(888) 547-7410
Email Us

About Linda Musgrove
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on significantly improving Trade Show Results through Products offered on the TradeShow Teacher website and strategic, customized Trade Show Training for individuals, departments or entire teams. Musgrove presents goal based Trade Show, Marketing and Networking Seminars at Industry Conferences and creates customized training programs for Trade Show Producers to offer exhibitors. She authored a Trade Show Training Manual and writes columns for a variety of Trade Show industry publications. To learn more, visit www.tsteacher.com

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TradeShow Teacher, Inc
18305 Biscayne Blvd.
Suite #200
Aventura, FL 33160

Phone: (305) 742-0982
Fax: (800) 259-4269