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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"

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 TradeShow Teacher
     "In the News"


Top Trade Show Blunders to Avoid

(Entrepreneur)

Impress the Press
(Entrepreneur)

InfoWorld LIVE!
(Audio File of 1 Hour Radio Interview)

 

Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)

 

Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)

 

Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"

 

  

Singers and athletes practice to perfect their performances, why shouldn't your booth staff? 80% of your company's trade show results depend on your booth staff's performance; they are the most important asset your company has at the trade show.  Don't wait any longer to help them improve their skills and provide the necessary training to be successful.

TradeShow Teacher's  customized In-person Booth Staff Training programs are proven to be highly effective, but may not always fit into tight timelines or tight budgets. That's why TradeShow Teacher has created cost-effective, value driven products that provide your company with the ability to train booth staff yourselves; allowing you to take full advantage of every exhibiting opportunity and increase your trade show ROI!

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TradeShow Teacher currently offers the following "DIY" (Do It Yourself) Training Programs:

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This step-by-step webinar trains a company representative to facilitate personalized training sessions with your booth staff. It includes all the content listed below, plus skills for facilitation, planning, selecting the most effective booth staff, setting goals and determining the appropriate training content for your company. 

The "Train the Trainer" for Booth Staff Training Program purchasing options to choose from include a 3 Day On-Line Viewing, 1 Year On-Line Viewing or unlimited viewing with purchase of the CD.


Click Here to View Details About Purchasing Options

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This step-by-step webinar includes all of the content in
the list below; guiding booth staff through the entire exhibiting process and delivering a significant amount of strategies for increasing trade show ROI.


The Booth Staff Training Program purchasing options to
choose from include a 3 Day On-Line Viewing, 1 Year On-Line Viewing, unlimited viewing with purchase of the CD and the option to purchase a Customizable PowerPoint of the Booth Staff Training Program.


Click Here to View Details About Purchasing Options

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Each webinar has corresponding Workbooks with "self-study" guides, planning worksheets and role playing activities to effectively prepare booth staff for each show your company exhibits at. Note: The "Train the Trainer" workbook has additional information on facilitation skills and planning activities.

Click to Learn More About:

"Train the Trainer" for Booth Staff Training Workbook

Booth Staff Training Workbook

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  • Goals of Booth Staff Training
  • Role playing exercises (prepared scripts) and games
  • Importance of exhibiting
  • Roles and responsibilities
  • Importance of networking and how to network
  • Details about the product(s) you are exhibiting
  • Key prospect(s) profile
  • Prospect "pain points"
  • How your product/service solves prospect's "pain points"
  • Common questions attendees may ask
  • Lead management and handling process
  • Prospect ranking system
  • Follow up process
  • Goals and objectives
  • Existing customers and VIP's that will visit the booth
  • Review of booth layout and stations
  • Competitor information
  • Interacting with attendees
  • Engaging attendees and sample questions
  • Qualifying attendees and sample questions
  • Ending conversations with unqualified leads
  • Closing with attendees and sample questions
  • Closing "tools"
  • Bad booth behaviors (Booth Crimes)
  • Marketing planning activities
  • Public relations planning activities
  • Booth staff guide (a useful tool to provide booth staffers; containing all pertinent show details)
  • Post show reporting questionnaire to enable exhibit program growth

You can have the best booth on the show floor, but if your staffers are not properly trained you are spending a lot of money for little or no results in return. Don't delay and provide the training your booth staffers need. There is no other training at such a low cost that can so dramatically improve your Trade  Show results.

 
 
TradeShow Teacher
 1000 Island Blvd. Suite 2207
 Aventura, FL 33160
 Phone: (305) 677-3543
 Toll Free: (888) 547-7410
 Fax: (800) 259-4269
info@tsteacher.com

 View Linda Musgrove's profile on LinkedIn

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