HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
for Increased Return on Investment
Firsttime exhibitors will learn the entire trade show exhibiting process from start to finish. Start exhibiting "the right way" from the beginning! Learn what works, what saves money and how to attract the customers you want without expensive trial and error. You won't be spending your money on mistakes other people already made, you will spend it to grow your business!
Veteran exhibitors will benefit from learning the strategic approaches for attracting target prospects. Learn how to set relevant show objectives and develop a strategy for achieving them. Produce dynamic booth graphics with targeted messaging, train your booth staff how to properly engage, qualify and close with prospects in minutes. Create an effective lead handling/follow up process and much more.
Purchase the complete training manual with the accompanying CD in paper or electronic format.
Key Benefits
- Increase Your Trade Show Return on Investment
- Learn How to Effectively Plan Your Trade Shows
- Discover How to Make Every Dollar you Spend Achieve Your Exhibit Objectives
Overview
Step-by-Step Instructions for EVERY Aspect of Exhibiting, in 233 Easy-to-Read Pages, including accompanying CD with customizable templates. Make a Huge Impact at Your First Trade Show or Dramatically Improve Your Existing Trade Show Strategy and Increase your Trade Show ROI!
- Organization: How and Where to Effectively Organize All of Your Trade Show Planning, Quotes, Vendor and Services Ordered Paperwork
- Agendas: Planning and Strategy Meetings, Booth Staff Training and Post Show Reporting/Follow Up Meeting
- Planning and Strategy Questions: Goals and Objectives, Marketing Strategy (Pre-Show, At-Show and Post-Show), Messaging and Graphics, Brochures, Demonstration, Booth Display, Public Relations, Promotional Items, Sales Letters and Picking the Best Booth Space
- Checklists: Comprehensive Show Planning Checklist, Supplies, Booth Properties, Registration, Travel and Services to Order
- Customizable Templates: Budget Planning, Comprehensive Show Planning, Lead Handling, Lead Fulfillment, Lead Follow Up, Exhibitor Reference Guide, Follow Up Surveys, Post Show and ROI Reporting
- Booth Staff: Proven Training & Networking Guidance
- Planning Time Line
- Easy Navigation and Organization of Exhibitor Kit
- Trade Show Dictionary
- AND MANY Unique Exhibiting Strategies!
Trade Show Training Manual, with customizable
spreadsheets on CD: $249. sent via postal mail
Electronic Version of Trade Show Training Manual, with
customizable spreadsheets: $199. immediate download
CONTACT US TODAY I I I I I I
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
