HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
An energetic, fun and memorable Booth StaffTraining
Program to enhance booth staff skills in a memorable way through a humorous approach! Topics can be selected from the areas such as below, plus other
items you may wish to cover based on your company's individual needs.
The final training topics are selected during planning meetings with your designated company representatives. I first learn what your booth staff's strengths and weaknesses are, then we create a comprehensive Booth Staff Training plan, designed to meet their specific "needs". The topic areas covered are customized with specific details about your company, such as key prospects, product information, 
media process, process for interacting with key customers and
VIP's, etc.
The "teaching" approach combines visual, audio, writing, role playing and other games to enhance the memorability of
information learned. Using this approach covers all of the styles in which people learn to make sure every participant gets the most value and skills from the Booth Staff Training program.
Please Note: This is a suggested list of items; actual topics can be added or
deleted based on your needs. All seminars are custom tailored to fit your company's needs.
- Staff the Booth With a Team ("greeter," "demo-er,"
"closer"), Working Together - How to Answer Tough Questions Attendees or Media May Have
- Effective Demonstration and Presentation Skills
- “Elevator” Pitch and Answers
- Be Approachable & Engage Attendees With Targeted, Open
Ended Questions - Invite Attendees Into a Conversation
- Qualify Visitors With Questions that Provide Valuable Information About Their Needs
- Cross Sell Products/Services
- Working with “Partners” in the Booth (if applicable)
- Close with Attendees; Gather Lead Data
- Convey the Follow Up Process
- Politely Disengage with Unqualified Attendees
- Role Playing Specific Examples Of “What To Do” and “What
Not To Do” - Identify Media, Existing Customers, Key Prospects, etc - and
“What to Do” - Networking Skills (Creating Relationships) in the Booth and at Networking Events
- Make Use of Tools (collateral, promotional items, etc.)
- Conference Areas or Rooms; Setting Meetings (if applicable)
- Setting Meetings Pre-Show
- Potential Pre-Show Networking Opportunities and Tools to Make Use of
- Effectively Handling Questions About Competitors
- Incentives for Booth Staffers
- Avoiding “Booth Crimes” (bad booth behaviors that can make attendees “dismiss” your booth and walk on by)
- Higher Returns on Trade Show Investment
- Enhance Effectiveness of Booth Staffers
- Booth Staff Understands the Value of Trade Shows and the Impact Their Performance Has on the Company’s ROI
- Booth Staff Understands How to “Sell” in the Trade Show Environment
- Enhance Quality of Leads
- Speed the Sales Cycle
- Build Deeper Relationships with Attendees
- The Skills Learned can be Applied Outside of the Trade Show Environment as Well
- Networking Skills; Make Connections to Grow Business
If you want to improve your Booth Staff's performance and increase your trade show ROI, don't wait - Call (888) 547-7410 -
or email linda@tsteacher.com
to book your Booth Staff Training
Program Today!
BONUS!: When a Trade Show Training Seminar is
Purchased; Receive a FREE Copy of "The Complete Idiots Guide to Trade Shows", (authored by Linda Musgrove, The TradeShow Teacher)
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
info@tsteacher.com
