Linda Musgrove,
the TradeShow Teacher
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training offerings.
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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
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Months before the show, when your exhibitors are preparing their plan for exhibiting at your show is the optimal time to start offering Exhibitor Educational Programs. This delivers exhibitors with valuable information on proven processes and techniques they can immediately apply to their overall planning, organization, objectives, lead management, follow up, post show reporting and more to attain exceptional results at your show. These webinars result in measurable ROI improvements for your exhibitors and greatly improve satisfaction and customer loyalty for your events.
What Webinar based Exhibitor Educational Programs does TradeShow
Teacher offer?
TradeShow Teacher will work with you to determine the most effective number of presentations and the targeted presentation content that would most benefit your exhibitors, based on items such as their level of experience, size of your show and your goals/objectives for the show. The presentations are customized with your show information and demonstrate how exhibitors can make the most of your offerings. The initial webinar is presented live to your exhibitors and can be re-played "on-demand".
Mix and Match topics to create the custom presentation best suited for
your exhibitors
Topics range over a wide spectrum and the list below are just a couple of examples and time-frame suggestions:
4 to 6 months before the Show (Suggested time-frame for webinar presentations)
- The value of your trade show
- Trade show budgeting
- How to set relevant goals and objectives
- The value of marketing and sponsorship opportunities and how to select "the right ones"
- Public relations approaches
- Competitive intelligence: How to evaluate competitors and gather relevant data before and during the show
- Key prospects: determine who they are, what their needs are and how to reach them
- Effective display messaging and graphics
- Selecting a display and getting it built
- Creating an effective booth design and layout
- Navigating the exhibitor kit: Understand the content, what forms to fill in, meeting discount deadlines and understanding shipping and material handling
3 months before the show (Suggested time-frame for webinar presentations)
- Selecting the most effective booth staff
- Train the trainer: a presentation for trade show managers to watch for learning how to effectively train booth staff and key data they should provide booth staff with in preparation for the show.
- Booth staff superstars
- Tools for effectively preparing booth staff
1 month before the show (Suggested time-frame for webinar presentations)
- Lead planning, handling, management and reporting processes to implement before the show
- Arrival, set up and core show days
- Post show reporting to measure results and enable exhibit program growth
- Marketing materials designed to engage exhibitors and promote maximum participation
- Several planning meetings by phone and e-mail contact with your appropriate internal staff for TradeShow Teacher to effectively prepare your educational exhibitor program
- Customized PowerPoint presentation branded with your show logo and colors
- Customized downloadable workbook for participants, branded with your show logo and colors
- TradeShow Teacher hosted webinar
- Unlimited "on-demand" replay of presentation(s) for 90 days, or more
Keeping in mind that people process and learn information in different ways. When you provide exhibitors with both webinars and seminars (link to seminar page) you are providing an opportunity for exhibitors to learn important information in an easy to digest manner. TradeShow Teacher webinars and seminars make use of the latest research in learning techniques. This maximizes your opportunity to educate exhibitors on the most effective exhibiting processes, leading to increased satisfaction levels with their exhibiting experience at your show and the ability to guide them towards the most effective ways to spend their budget dollars on marketing and sponsorship opportunities!
Hurry to get your preferred presentation date
confirmed and on TradeShow Teacher's calendar!
Call (888) 547-7410 to book your Exhibitor Education Program today!
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
Trade Show Producer Exhibitor Education Quick Links
- Exhibitor Education Information Intro Page
(click here to return)
- Webinars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Seminars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Mystery Shopper Program provides exhibitors with the ability to be critiqued by an industry expert
(click here to learn more)
- Complimentary Trade Show Articles focused on improving exhibitor results; to use in show communications with exhibitors and newsletters
(click here to see articles)
