Linda Musgrove,
the TradeShow Teacher
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training offerings.
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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Topics range over a wide spectrum and the list
below are just a couple of examples:
- The value of your trade show
- Trade show budgeting
- How to set relevant goals and objectives
- The value of marketing and sponsorship opportunities and how to select "the right ones"
- Public relations approaches
- Competitive intelligence: How to evaluate competitors and gather relevant data before and during the show
- Key prospects: determine who they are, what their needs are and how to
reach them - Effective display messaging and graphics
- Selecting a display and getting it built
- Creating an effective booth design and layout
- Navigating the exhibitor kit: Understand the content, what forms to fill in, meeting discount deadlines and understanding shipping and material handling
- Selecting the most effective booth staff
- Train the trainer (for trade show manager: to learn how to effectively train staff)
- Booth staff superstars
- Tools for effectively preparing booth staff
- Lead planning, handling, management and reporting processes to implement before the show
- Arrival, set up and core show days
- Post show reporting to measure results and enable exhibit program growth
Click here to go back to Seminar information
Hurry to get your preferred presentation date
confirmed and on TradeShow Teacher's calendar!
Call (888) 547-7410 to book your Exhibitor Education Program today!
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
Trade Show Producer Exhibitor Education Quick Links
- Exhibitor Education Information Intro Page
(click here to return)
- Webinars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Seminars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Mystery Shopper Program provides exhibitors with the ability to be critiqued by an industry expert
(click here to learn more)
- Complimentary Trade Show Articles focused on improving exhibitor results; to use in show communications with exhibitors and newsletters
(click here to see articles)
