Linda Musgrove,
the TradeShow Teacher

Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training offerings.
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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"

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The benefits of a live, interactive, face-to-face seminar are
two-fold. First, you provide your exhibitors with a forum that
enables increased retention of the Exhibitor Educational Program content by using modern learning techniques. Secondly, you and your staff have the ability to interact with, and deepen relationships with your exhibitors; commonly leading to increased exhibit space, marketing and sponsorship sales. These seminars supply exhibitors with proven processes that will measurably improve exhibiting results.

What Seminar based Exhibitor Educational Programs does
TradeShow Teacher offer?

TradeShow Teacher will work with you to determine the most effective
type of presentation that fits your exhibitors needs. The presentation formats provide educational offerings pre-show and at-show such as the items listed below. If you don't see the type of program you are interested in TradeShow Teacher can create that program for you!

See Seminar Presentation Pictures Below

One or Two Day Presentation with Select Stakeholders: Offer exhibitors a complete Exhibit Education experience by offering presentations by TradeShow Teacher on educational topics and from key stakeholders in the event; such as your sales/marketing team, show management, show service vendors and more.

One or Two Day Workshop: Topics are split into 60 to 90 minute segments, allowing exhibitors to pick and choose the topics they need to learn most. (Click Here to see a list of suggested topics)

Booth Staff Training: Provide exhibitors with the opportunity to enhance their booth staffer’s skills to achieve outstanding results at your show. The seminar's focus is on effective strategies for engaging, qualifying and closing with attendees. It also touches on items such as inviting attendees into a conversation, lead handling, disengaging from unqualified attendees, tactfully handling questions about competitors and more.
(Click Here to learn more)

New Exhibitors: Provide these exhibitors with the tools and knowledge to succeed with their exhibiting. This seminar focuses on topics such as, lead management, handling and follow up processes, effective booth layouts, post show reporting to enable exhibit program growth, post show processes for move out day and more.

• Marketing materials designed to engage exhibitors and promote maximum participation
• Several planning meetings by phone and e-mail contact with your appropriate internal staff for TradeShow Teacher to effectively prepare your educational exhibitor program
• Customized PowerPoint presentation branded with your show logo and colors
• Customized downloadable workbook for participants, branded with your show logo and colors
• Seminar presentation by Linda Musgrove, TradeShow Teacher

Keeping in mind that people process and learn information in different ways. When you provide exhibitors with both webinars and seminars (link to webinar page) you are providing an opportunity for exhibitors to learn important information in an easy to digest manner. TradeShow Teacher webinars and seminars make use of the latest research in learning techniques.  This maximizes your opportunity to educate exhibitors on the most effective exhibiting processes, leading to increased satisfaction levels with their exhibiting experience at your show and the ability to guide them towards the most effective ways to spend their budget dollars on marketing and sponsorship opportunities!

Hurry to get your preferred presentation date
confirmed and on TradeShow Teacher's calendar!

Call (888) 547-7410 to book your Exhibitor Education Program today!

Linda Musgrove, the TradeShow Teacher

Interactive and Fun Seminars

Interacting With Attendees

 
 TradeShow Teacher
 1000 Island Blvd. Suite 2207
 Aventura, FL 33160
 Phone: (305) 677-3543
 Toll Free: (888) 547-7410
 Fax: (800) 259-4269
info@tsteacher.com

 

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Trade Show Producer Exhibitor Education Quick Links

• Exhibitor Education Information Intro Page
  (click here to return)
  
  
• Webinars custom designed for your show and exhibitors maximum benefit
  (click here to learn more)
  
  
• Seminars custom designed for your show and exhibitors maximum benefit
  (click here to learn more)
  
  
• Mystery Shopper Program provides exhibitors with the ability to be critiqued by an industry expert
  (click here to learn more)
  
  
• Complimentary Trade Show Articles focused on improving exhibitor results; to use in show communications with exhibitors and newsletters
  (click here to see articles)