Linda Musgrove,
the TradeShow Teacher
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training offerings.
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Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Often times as a trade show producer, you can easily spot areas where exhibitors can make improvements and achieve better results at your show; but as the show producer it’s problematic to tactfully point these items out to an exhibitor! By using a 3rd party trade show industry expert to evaluate exhibitor booths and provide suggestions for improvement; you are then offering exhibitors the choice to participate and receive feedback without the challenges of telling an exhibitor this information yourself!
Provide exhibitors with the ability to be critiqued by an industry expert on items such as: booth staff image and knowledge, display appearance, messaging and graphics, booth layout and more. This program gives exhibitors the opportunity to learn their areas of strength and weakness and leave with suggestions for improvement that can be implemented at future shows to increase results and ROI.
TradeShow Teacher will work pre-show with show management and the participating exhibitors to have a working knowledge of the participating companies. Reports will be compiled post-show with a copy provided to show management and the participating exhibitor.
- Marketing materials designed to engage exhibitors and promote maximum participation
- Several planning meetings by phone and e-mail contact with your appropriate internal staff for TradeShow Teacher to effectively prepare your educational exhibitor program
- Planning calls with appropriate members of the participating companies (typically a marketing manager or trade show manager) to have a working understanding of the participating company's business and what type of questions to ask booth staffers
- Customized Mystery Shopper reporting forms, branded with your show logo and colors
- TradeSHow Teacher will personally visit participating company's booths; have conversations and demonstrations with booth staffers, then provide show management and the participating company with a report critiquing their booth staff, booth layout, messaging, graphics, follow up process and more; with suggestions for improvement at future shows
Hurry to get your preferred presentation date
confirmed and on TradeShow Teacher's calendar!
Call (888) 547-7410 to book your Exhibitor Education Program today!
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
Trade Show Producer Exhibitor Education Quick Links
- Exhibitor Education Information Intro Page
(click here to return)
- Webinars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Seminars custom designed for your show and exhibitors maximum benefit
(click here to learn more)
- Mystery Shopper Program provides exhibitors with the ability to be critiqued by an industry expert
(click here to learn more)
- Complimentary Trade Show Articles focused on improving exhibitor results; to use in show communications with exhibitors and newsletters
(click here to see articles)
