This Month's Articles:

• Get Your Message Out - Loud and Clear
  
  
• Improve Booth Staff Performance With a Mystery Shopping Program
  

Hello Class! In this lesson we will be focusing on how you can use messaging to appeal to your prospects’ needs. The goal is to get qualified attendees interested in visiting your booth for more information, or even better, buy your product on-site assuming it's allowed at the shows you exhibit at.

Click Here To Read The Rest of the Article.

Have you ever wished that you could find out just exactly how well your booth staffers are doing and what areas of performance need the most work? If you have, then this lesson is the answer to your wish! Our focus today will be on creating a Mystery Shopper Program (MSP) that can uncover your booth staff’s strengths and weaknesses and while we’re at it, also of your competitors! This information is invaluable to have when you create a Booth Staff Training program for your staffers so they deliver your company with better results and higher ROIs when exhibiting!

There is not an awful lot of mystery in such a program as long as you develop a logical and executable plan to obtain the information you are seeking. I will share with you the some of the processes I use when I get hired to conduct a Mystery Shopper Program and you can customize them to suit your individual company’s needs. Click Here To Read The Rest of the Article.

Linda Musgrove, the TradeShow Teacher has created this NEW trade show coaching program to work with a select group of success-minded people like you. The Trade Show Success Program is your chance to work with Linda personally; for a fraction of traditional trade show training costs. Through the power of email, telephone and the web, you have access to Linda and the powerful trade show advice, guidance and insights she provides.

Trade Show Success Programs Comparison
Click Here to Learn More

This budget friendly package provides a great first step towards improving your trade show results and career. Members receive weekly lessons with "homework" that can directly be applied to your exhibit program, quarterly webinars, a members only exclusive website, quarterly forums where you can interact with other Trade Show Success Program members and much more!

Only $19.99 Per Month!
Click Here to Learn More

The Gold package provides one of the best values for your budget dollars. You have access to a wide range of resources; on-line and in-person.

Members receive weekly lessons with "homework" that can directly be applied to your exhibit program, monthly webinars, a members only exclusive website, on-line archive of weekly lessons, quarterly forums where you can interact with other Trade Show Success Program members and much more!

Only $49.99 Per Month!
Click Here to Learn More

The Platinum Package is the ultimate package of resources, designed to take your trade show program to a whole new level. This is the only package that gives you critical one-on-one time with the TradeShow Teacher, to work on your individual trade show planning and strategies.

Plus you receive weekly lessons with "homework" that can directly be applied to your exhibit program, monthly webinars, a members only exclusive website, critique of your trade show program and strategies for improvement, on-line archive of weekly lessons, quarterly "town hall" forums where you can interact with other Trade Show Success Program members and much more!

Only $199.99 Per Month!
Click Here to Learn More

• Trade Show Industry Statistics
• Trade Show Tips
• Trade Sho w Calendar
• Trade Show Teacher
• Trade Show Publications and Associations

• Exhibit City News
• Exhibitor Magazine
• EXPO Magazine
• Tradeshow Week

BPA Worldwide is the global industry resource for verified audience data and media knowledge.

Next time you are considering a show to exhibit at, ask if they have a trade show audit from the past year's show from a 3rd party auditing company , such as BPA WorldWide. This data will give you accurate information on attendee profiles, registration numbers, etc.

John Mikstay from BPA WorldWide was kind enough to send some valuable information and tools I can share with you about the importance of event auditing. Click on the item you want to learn more about.

Whitepaper: Determining Exhibitor ROI at B-to-B Tradeshow Events

Event Audit: Value and Benefits

Exhibitor Letter to Show Organizer

Exhibitor "Pass Along" Letter

E-mail TradeShow Teacher at linda@tsteacher.com to schedule a FREE 15 minute consultation to find the areas you can improve in your exhibit program!

Join the NEW TradeShow Teacher social network on Ning.

....Network with other exhibitors and learn from each other...and use the posted resources to help you increase your trade show ROI!

http://tradeshowteacher.ning.com/

Are you happy with the shows you have been exhibiting at in the past? Are you looking for higher ROI’s from the shows you exhibit at?

With 2010 rapidly approaching, it's time to start researching and selecting the shows you will exhibit at next year…. Let TradeShow Teacher help you with that process to ensure that you are exhibiting at the most targeted shows for your business.

TradeShow Teacher can help you by first thoroughly learning about your business, products and key prospects, then researching and suggesting the top targeted shows your company should be exhibiting at….. Where your key prospects are and where you will achieve the highest ROI!

Call (888) 547-7410 or e-mail: linda@tsteacher.com
to learn more.