• Maximizing Media Attention at Trade Shows
• Top 10 Key Items all Great Booths do Well
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Hello class, here's your first "lesson" for this month. This topic is one that all readers can benefit from: “how to attract media attention at trade shows”.  As you will see, this is easier than you may think and the rewards of adding a public relations strategy to any trade show you exhibit at, or attend, are bountiful. Now let’s get started with our lesson…

Important Basics of Media Coverage: For those of you who may be wondering what the big deal is about getting media coverage, let’s cover some basics. Positive media coverage is extremely valuable. To put this into perspective; if you were to receive positive media coverage of your company or products in a certain publication, the impact of that article to the readers is much higher than paid advertising in the same publication. If you have any idea what advertising rates are like, you can see why media coverage is quite literally valuable. The reason an article has such a bigger impact is because your product or company was just validated by an unbiased 3rd party (the editor), whom readers of the publication have come to trust for information. On the other hand, if you had just placed an ad in that very same publication, readers know the information in an advertisement is biased since it was written by someone who is looking to sell something.... click here to read the rest of the article.

Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”.

As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will share with you today. Some of you may be surprised to learn that these top 10 items are very basic items, but they form the pillars of success for your exhibits. If you apply these items each time you exhibit you will immediately notice improved results! If you are already following this Top 10 list, then kudos to you; pass this lesson on to someone else who can use some pointers!

Let me jump into the list; I know you are getting eager to see what it is!... click here to read the rest of the article

Send TradeShow Teacher the copy from your display and/or banners - preferably with a picture of the display if possible. You will receive a FREE Mini-Critique with suggestions for making your display messaging more powerful....and how to draw HOT key prospects to your booth!

Send an e-mail to linda@tsteacher.com with the subject line: Free Display Critique

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