Trade Show Tactics
April 2009
Products & Services

Linda Musgrove
The TradeShow Teacher



Trade Show Display Artwork:
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The Complete Idiots Guide to
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Seasoned exhibitor and trainer Linda Musgrove has the answers to your exhibiting questions in The Complete Idiot’s Guide® to Trade Shows. Learn More

Booth Staff Training:
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With the ever increasing need for your business to obtain qualified leads & increase ROI, your booth staff become the most integral part of achieving these exhibit objectives.
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In This Issue...

Introduction
Eight Easy to Apply Networking Strategy Steps
Top 10 Trade Show Promotional Items
Trade Show Industry Resources
Trade Show Industry Publications
Introduction

The Trade Show Tactics Newsletter is back! The newsletter will deliver you with monthly articles on valuable topics relevant to your trade show exhibiting. Each topic will be written as a lesson, with homework at the end that you can immediately apply to enhance your exhibiting processes.

I hope you find this newsletter to be helpful. Please feel free to send suggestions for future topics you would like to see covered!
Eight Easy to Apply Networking Strategy Steps

Let me start by getting a show of hands. Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Good, almost all of you!

Now that I got your attention, let’s start exploring how networking can help deliver those results. I imagine that many of you are wondering - “Why do I need to learn how to network? I go to events, shake hands, chat a bit and get a business card, then move onto the next contact. How hard is that?” Does that sound familiar? If you said yes, then pay close attention to this lesson to learn how to network effectively and build business relationships that turn into “referral machines” for you!...
Read Full Article
Top 10 Trade Show Promotional Items

In this lesson we will take a closer look at promotional items and how they need to tie into your exhibiting objectives. There is no “one size fits all” approach here, and the right choice or choices will always depend on your company and your customers. ... Read Full Article
Trade Show Industry Resources

Trade Show Industry Publications

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