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Size Doesn’t Need To Matter;
Creatively Impact the Attendees Mind from a Small Booth
 
Smaller Booths and Table Top Displays are essential for accommodating the budgets of Small to Medium Sized Businesses, Channel Partner Exhibiting and Regional Exhibiting for Large Corporations; if you find yourself asking – “How do we make an impact and grab our key prospects attention in the sea of large exhibits?” - then this session is a must attend! We’ll explore proven strategies particularly designed for small booths to:

• Use a variety of pre-show marketing methods to make your company a “must see” on their list
• Creatively layout your space to maximize interaction 
• Capture the attendees interest and entice them to enter your booth
• Make your booth, brand and key messages stand out in your prospects’ mind
   

Pre-Show Marketing Methods applicable to the typical budget ranges of Small Booth Exhibitors; from direct mail, to e-marketing, to creative web marketing strategies, we’ll explore a wide range of cost conscious, pre-show marketing tactics designed to intrigue prospects to make sure they visit your booth; we’ll also look at WHY they are successful!
 

Get more “face time” with Key Prospects: One of the primary objectives of trade show exhibiting is getting valuable “face time” with key prospects; we’ll look at a variety of ways to layout the booth for the ability to draw attendees into it, create an environment conducive to conversation and accommodate demonstration space.
 

Grab hold of the Attendees’ Interest from the Aisle: Have some fun in your booth; have a lively demonstration, a game show, dress up in costumes relative to your industry and more! In this section we’ll cover a variety of exciting activities that can occur in your small booth
 

Mesmerize the attendees and ingrain your brand in their mind: Exhibiting in a small booth it is vital to attract the attendees’ interest through compelling signage, a visually appealing display and graphics that WOW. This section will cover these items by way of describing powerful copy that focuses on benefits and piques the attendees’ interest, display selections that create a polished look on a shoestring budget and graphics that will draw the attendees’ eyes towards your booth and keep them there!