TradeShow Teacher: Trade Show Tactics Newsletter November 2006

Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Displays have come A LONG WAY over the years, providing you with a big bang for your buck and the ability to impact the attendees mind by projecting an impressive image.

Pop Ups are pretty light-weight and can often be packed into cases that can be checked onto airlines OR you can transport them for a small fee via standard ground shipping services if you don't feel like schlepping it to the airport with the hundred other things you need to bring to the show!

When you begin searching for "the right" Pop Up Display for your exhibiting needs, focus on the "moving parts" and materials; the "moving parts" make up the backbone of the Pop Up Display. Unless you are only looking to use the Pop Up Display short term stay away from Pop Up Displays with plastic parts, they tend to be called "Disposable Displays" and "go kaput" MUCH QUICKER than metal!

Also take into consideration the "grade" of material used in the frame; if the Pop Up Display contains thin-walled aluminum, you will benefit from a lower priced display, but it will be less durable and is prone to a higher "kaput" rate!

You will find that the biggest difference amongst Pop-up displays is the durability of the frames; some frames are designed to be extremely sturdy and others are focused on being more economical than sturdy! These factors are the driving force for the pricing variances you will come across.

Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have coaches. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have coaches.

Serious Businesses have Linda Musgrove, the TradeShow Teacher.

Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.

Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to:

Select the Right Shows to Exhibit at
Obtain Qualified Leads
Target your Public Relations and Marketing
Design Effective Graphics and Messaging
Set Strategic Goals and Objectives
Create an Effective Lead Handling Process
Master Networking Skills
Streamline the Planning Process
"Stand Out" from the Crowd
AND MUCH MORE!

When you first begin searching for a new Pop Up Display you will need to start with the basics by determining your specific Trade Show Display needs. Are you exhibiting at 4, 10, 20, 50+ shows per year? Do you need different messaging for different shows?

As a base to get you started, here are a few questions to ask yourself before starting your Pop Up Display search!

How many Trade Shows do we plan to exhibit at yearly?
How many different company representatives will be utilizing the Pop Up Display?
Do we need interchangeable graphics so we can present various different messages from show to show?
Do we anticipate that we will be checking the Pop-Up Display on the airplane with us and will require a lightweight carrying case, or will we be shipping it and will require a hard shipping case?

Record any other requirements applicable to your Trade Show Display needs, then contact a reputable Trade Show Display company; tell them what your Pop Up (or any other Trade Show Display) needs are so they can direct you to the Trade Show Display that will best suit your Trade Show Exhibiting needs! On that note I HAVE TO stress the importance of contacting a qualified Trade Show Display company vs. finding the bargain basement cheapest price on line! Remember the tried and true saying "you get what you pay for" - well, that definitely applies in this case; the last thing you want is to be in the middle of your yearly Trade Show schedule with a broken down Booth Display and have to scramble to have a new display ready for your next show, not to mention the significant costs that will be involved! Talk to the Pro's and buy a sturdy, reliable Booth Display based on YOUR specific requirements from the start!

Note from the TradeShow Teacher:
"I have met many Trade Show Display companies over the years; when it comes to the display needs for smaller booths, the only company I can confidently recommend is Everything TradeShows, they are veterans in the Trade Show industry and will take the time to learn the details about your specific needs and recommend the most suitable display based on your requirements. While they are of course like any other business that wants to make money, they have the integrity to base their skilled recommendations on YOUR needs, NOT theirs. All I'm saying here is that you should consider contacting Everything TradeShows at
(954) 791-8882 while you are collecting quotes for your next Trade Show Display!

Pro's:

Inexpensive
Versatile; Easy to set up
"Entry Level" type of display
Many can be converted into a larger display
Easy to change Graphics
Easily Portable
Fairly Lightweight

Con's

My personal opinion about these type of displays are that many of the Panel Displays make your image look "dated" and "cheap" - I WOULD NEVER recommend these!
(Brutal, Yes - But No "B.S.", remember!)
If the frame is mishandled it can become damaged

This type of Pop Up Display is only a few hundred dollars more (and sometime even less) than most Panel Display systems, but as you can see, the look has more quality and appeal to it than the Panel Display systems!

Pro's:

A variety of sizes and configurations are available
Set Up can be done by one person pretty fast
Changing Graphics is easy
Fairly Light-Weight and Compact
Can be shipped by common shipping carrier, including FedEx or UPS
The case converts into a display table to use within the booth

Con's

This Pop Up Display consists of many parts; which can get lost!
If the frame is mishandled it can become damaged
Large Graphic panels can be difficult to align

The Burst and Hop Up Displays are my favorite type of Pop Up Displays on the market right now; as you can see from the example above, they are super easy to set up and transport, while giving your booth a very impressive and polished look!

Pro's:

Set Up can be done by one person VERY Fast! (as I said earlier, see example above!)
Ultra Light-Weight and Portable
The frame is very sturdy; made up of heavy duty aluminum
For a more solid look, you can also add side panels
Self Standing
The carrying case is a cloth travel bag that zips up

Con's

To change the Graphics/Messaging the entire structure must be sent to the shop; the new messaging and graphics will be printed on new fabric and remounted, then sent back to you
If mishandled, the aluminum frame can bend



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		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Displays have come A LONG WAY over the years, providing you with a big bang for your buck and the ability to impact the attendees mind by projecting an impressive image. Pop Ups are pretty light-weight and can often be packed into cases that can be checked onto airlines OR you can transport them for a small fee via standard ground shipping services if you don't feel like schlepping it to the airport with the hundred other things you need to bring to the show! Pop-Up Displays When you begin searching for "the right" Pop Up Display for your exhibiting needs, focus on the "moving parts" and materials; the "moving parts" make up the backbone of the Pop Up Display. Unless you are only looking to use the Pop Up Display short term stay away from Pop Up Displays with plastic parts, they tend to be called "Disposable Displays" and "go kaput" MUCH QUICKER than metal! Also take into consideration the "grade" of material used in the frame; if the Pop Up Display contains thin-walled aluminum, you will benefit from a lower priced display, but it will be less durable and is prone to a higher "kaput" rate! You will find that the biggest difference amongst Pop-up displays is the durability of the frames; some frames are designed to be extremely sturdy and others are focused on being more economical than sturdy! These factors are the driving force for the pricing variances you will come across. What should I be aware of? How do I find "the right" display?! Professional Actors like Harrison Ford, Brad Pitt and Julia Roberts have coaches. Professional Singers like Beyonce, Harry Connick Jr. and Barbara Streisand also have coaches. Serious Businesses have Linda Musgrove, the TradeShow Teacher. Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on. Why do you need the TradeShow Teacher? So you can speed your sales cycle and increase revenue by learning how to: Select the Right Shows to Exhibit at Obtain Qualified Leads Target your Public Relations and Marketing Design Effective Graphics and Messaging Set Strategic Goals and Objectives Create an Effective Lead Handling Process Master Networking Skills Streamline the Planning Process "Stand Out" from the Crowd AND MUCH MORE! When you first begin searching for a new Pop Up Display you will need to start with the basics by determining your specific Trade Show Display needs. Are you exhibiting at 4, 10, 20, 50+ shows per year? Do you need different messaging for different shows? As a base to get you started, here are a few questions to ask yourself before starting your Pop Up Display search! How many Trade Shows do we plan to exhibit at yearly? How many different company representatives will be utilizing the Pop Up Display? Do we need interchangeable graphics so we can present various different messages from show to show? Do we anticipate that we will be checking the Pop-Up Display on the airplane with us and will require a lightweight carrying case, or will we be shipping it and will require a hard shipping case? Record any other requirements applicable to your Trade Show Display needs, then contact a reputable Trade Show Display company; tell them what your Pop Up (or any other Trade Show Display) needs are so they can direct you to the Trade Show Display that will best suit your Trade Show Exhibiting needs! On that note I HAVE TO stress the importance of contacting a qualified Trade Show Display company vs. finding the bargain basement cheapest price on line! Remember the tried and true saying "you get what you pay for" - well, that definitely applies in this case; the last thing you want is to be in the middle of your yearly Trade Show schedule with a broken down Booth Display and have to scramble to have a new display ready for your next show, not to mention the significant costs that will be involved! Talk to the Pro's and buy a sturdy, reliable Booth Display based on YOUR specific requirements from the start! Note from the TradeShow Teacher: "I have met many Trade Show Display companies over the years; when it comes to the display needs for smaller booths, the only company I can confidently recommend is Everything TradeShows, they are veterans in the Trade Show industry and will take the time to learn the details about your specific needs and recommend the most suitable display based on your requirements. While they are of course like any other business that wants to make money, they have the integrity to base their skilled recommendations on YOUR needs, NOT theirs. All I'm saying here is that you should consider contacting Everything TradeShows at (954) 791-8882 while you are collecting quotes for your next Trade Show Display! Let's move on and take a look at the Top 3 Primary type of Pop Up Displays available on the market; keep in mind that each of these examples have MANY extras that can be added and various configurations. Trade Show Displays - Panel Display Table Top Displays - Panel Table Top Display Do you want to learn how to SPEED SALES CYCLES and INCREASE REVENUE for your business?! I invite you to continue enjoying the Trade Show Tactics Newsletters I'll send you, also please check the TradeShow Teacher site often for new resources, AND ASK YOURSELF... Pro's: Inexpensive Versatile; Easy to set up "Entry Level" type of display Many can be converted into a larger display Easy to change Graphics Easily Portable Fairly Lightweight Con's My personal opinion about these type of displays are that many of the Panel Displays make your image look "dated" and "cheap" - I WOULD NEVER recommend these! (Brutal, Yes - But No "B.S.", remember!) If the frame is mishandled it can become damaged Trade Show Displays - Curve Wall and Straight Wall This type of Pop Up Display is only a few hundred dollars more (and sometime even less) than most Panel Display systems, but as you can see, the look has more quality and appeal to it than the Panel Display systems! Pro's: A variety of sizes and configurations are available Set Up can be done by one person pretty fast Changing Graphics is easy Fairly Light-Weight and Compact Can be shipped by common shipping carrier, including FedEx or UPS The case converts into a display table to use within the booth Con's This Pop Up Display consists of many parts; which can get lost! If the frame is mishandled it can become damaged Large Graphic panels can be difficult to align Trade Show Displays - Burst and HopUp The Burst and Hop Up Displays are my favorite type of Pop Up Displays on the market right now; as you can see from the example above, they are super easy to set up and transport, while giving your booth a very impressive and polished look! Pro's: Set Up can be done by one person VERY Fast! (as I said earlier, see example above!) Ultra Light-Weight and Portable The frame is very sturdy; made up of heavy duty aluminum For a more solid look, you can also add side panels Self Standing The carrying case is a cloth travel bag that zips up Con's To change the Graphics/Messaging the entire structure must be sent to the shop; the new messaging and graphics will be printed on new fabric and remounted, then sent back to you If mishandled, the aluminum frame can bend If your Organization is interested in a personalized seminar, workshop or webinar on this topic, contact Linda Musgrove, the Trade Show Teacher at (305) 677-3543 for more details! Click Here to View other Trade Show Teacher Speaking Sessions Call Linda Musgrove, the TradeShow Teacher at (888) 547-7410 for a FREE CONSULTATION to discuss customized consulting that will help you achieve these vital goals for your business!