October 2006
failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily:
- Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit
- Learning when to SAVE TIME – OR – SAVE MONEY
- Locating Additional Promotional Opportunities
- Locating Restrictions that Affect Booth Activities & Promotional Planning
- Creating a Show Planning Guide Checklist you can immediately apply; track responsible parties, meet deadlines, guide yourself through the planning and logistics tasks step-by-step and more
WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher
Businesses are looking for ways to consistently increase profits and stay ahead of the competition, right? Well, I can tell you that I certainly am, so I'm going to assume that you're just like me; I invite you to continue reading the TradeShow Teacher Newsletter every month from here on out, to learn Trade Show and Marketing Tactics that will accomplish those goals for your business! Trade Shows are a very important component of your overall Marketing Mix; this Newsletter will focus on teaching you to ensure that your exhibiting is as effective as possible by:
We'll start out with some Marketing basics, then every month you'll consistently be introduced to
theTrade Show Teacher I will of course always be covering educational topics on Trade Shows,
including resources in every newsletter!
OK - Let's Get Started! : )
To learn more about these different types of displays and how to select the most appropriate display for your business, CLICK HERE!
....I enjoy providing free information, but I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; )
THANKS! Linda Musgrove, the TradeShow Teacher
I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher:
- Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs and more!
- Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show!
ALSO - Let me know how I can help refer you business!
Just to give you an idea of how much I practice this philosophy and "get" the concept of helping each others business grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : )
If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below!
"Navigating the Exhibitor Kit"
Forgetting to order electricity, carpeting, display tables, insurance and
Biography: Linda Musgrove, The TradeShow Teacher
Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment
To learn more about how to define and reach this eager group of buyers, where to research valuable information about them, market segmentation advice and how to evaluate whether these buyers you have defined are a viable market to target, CLICK HERE!
