TradeShow Teacher: Trade Show Tactics Newsletter February 2007 : Publicity, Planning Binder & Follow Up Surveys for Booth Staff Training

Sitting at the park with my daughter, watching the kids do their best to get each other’s attention and show off their new toys makes me think about the similarities between the kids at the park and how we can be like “big kids” at Trade Shows!

While Trade Shows can be fun - like the park – exhibitors need to remember the key reasons they are spending a considerable amount of money to exhibit and/or attend Trade Shows; the primary objectives while at the show should include courting prospects, branding your company, announcing new products, meeting with the media and networking.

Trade Show are NOT an excuse to get out of town and party, they are a great opportunity to gather potential business opportunities and valuable contacts – be sure to maximize this opportunity next time you exhibit by reviewing your display and messaging to ensure that you are attracting your key prospects, ask for the press list and pitch the media, add all of the networking events to your booth staffers schedule, attend the seminars to stay up-to-date on trends, set strategic goals and objectives, determine a lead handling/follow up process; if you address these items, you will be well on your way to improving your Trade Show results!

My business is primarily built on referrals, please help refer the TradeShow Teacher!

I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher:

Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more!
Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show!

ALSO - Let me know how I can help refer you business!

Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : )

Do you want to speed your sales cycles and increase revenue?

If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below!

Biography: Linda Musgrove, The TradeShow Teacher
Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment

Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!

	March 2007

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This month's Trade Show Tactics Newsletter will cover: Fish Bowl Marketing - Table Top Expos - Guerrilla Marketing SHAMELESS, "Self Serving" Business Section : ) ....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; ) THANKS! Linda Musgrove, the TradeShow Teacher		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Sitting at the park with my daughter, watching the kids do their best to get each other’s attention and show off their new toys makes me think about the similarities between the kids at the park and how we can be like “big kids” at Trade Shows! While Trade Shows can be fun - like the park – exhibitors need to remember the key reasons they are spending a considerable amount of money to exhibit and/or attend Trade Shows; the primary objectives while at the show should include courting prospects, branding your company, announcing new products, meeting with the media and networking. Trade Show are NOT an excuse to get out of town and party, they are a great opportunity to gather potential business opportunities and valuable contacts – be sure to maximize this opportunity next time you exhibit by reviewing your display and messaging to ensure that you are attracting your key prospects, ask for the press list and pitch the media, add all of the networking events to your booth staffers schedule, attend the seminars to stay up-to-date on trends, set strategic goals and objectives, determine a lead handling/follow up process; if you address these items, you will be well on your way to improving your Trade Show results! March 2007 FISH BOWL MARKETING - - - - - - - - - - - - - Have you ever wondered why some businesses exhibit at Trade Shows and leave with Sizzlin HOT Leads that result in solid business opportunities, while others struggle to get qualified leads - even though they have gathered every lead they can get their hands on while at the show?! There is a common misconception among some exhibitors; many feel compelled to leave with stacks and stacks of leads and resort to techniques such as “the fishbowl” approach. : O You know what I’m talking about! For those of you who practice this habit, I am asking everyone to please “Save the Fishies” and stop using this approach for collecting leads! The fishies will thank you and your results will improve dramatically! Why? You ask! Think back to the last show that you exhibited at with your handy dandy fishbowl, then think about those stacks of leads that you were so proud of collecting; during the follow up calls, how many times did you hear: “What did I win?” - “Who are you again?” - “What is Your Product?” - “Oh you were the guys giving away xyz great prize! Did I win?!!!” - “Sorry, I don’t remember your business…" TO LEARN MORE about how to get SIZZLIN HOT LEADS, CLICK HERE! GUERRILLA MARKETING - - - - - - - - - - - - - - Most of you have heard the term Guerrilla Marketing, but some of you may be wondering what in the world is it and why should I care? Well, Jay Conrad Levinson, the self proclaimed “Father of Guerilla Marketing,” says it best “ Guerrilla Marketing is Unconventional Marketing Intended to Get Maximum Results from Minimal Resources!” The beauty of using this type of marketing approach is that you don’t need a huge budget; you just need to be creative! TO LEARN MORE about Trade Show related Guerrilla Marketing, CLICK HERE! TABLE TOP SHOWS - - - - - - - - - - - - - - - - Every Business Association and Chamber of Commerce wants to hold a Table Top Expo at some point; the danger for Exhibitors participating in these expos is the common inexperience of the organizer who is unaware of the requirements for producing an event that will deliver outstanding results for the exhibitors. Don’t get me wrong, there are A LOT of great Table Top Expos out there, all I’m saying is to be cautious when signing on to exhibit at one! Also keep in mind that Business Expos are basically an “Interactive Yellow Pages”; they are not targeted to a particular market - attendees and exhibitors run the gamut and cover a broad spectrum of offerings and needs – like the Yellow Pages! TO LEARN MORE about Table Top shows, CLICK HERE! HOT PRODUCT ALERT! card scan lead qualifier My business is primarily built on referrals, please help refer the TradeShow Teacher! I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher: Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more! Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show! ALSO - Let me know how I can help refer you business! Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : ) TradeShow Teacher "In the News" Top Trade Show Blunders to Avoid What Trade Show Exhibitors Need to Know About Insurance InfoWorld LIVE! (Audio File of 1 Hour Radio Interview - Right click and "Save Target As" then you can listen. TradeShow Teacher portion starts 1/2 way through the interview. ) See the TradeShow Teacher Present at Exhibitor 2007 and TS2 2007! Do you want to speed your sales cycles and increase revenue? If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below! Customized TradeShow Training Programs Trade Show Training Manual TradeShow Teacher NEWS! December 14 2006: TradeShow Teacher Announces Exhibitor Resource Programs for Trade Show Producers Wanting to Improve the Show Experience of Their Exhibitors (Click Here to Read Press Release) Biography: Linda Musgrove, The TradeShow Teacher Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!