TradeShow Teacher: Trade Show Tactics Newsletter February 2007 : Publicity, Planning Binder & Follow Up Surveys for Booth Staff Training

This month's Trade Show Tactics Newsletter will cover:
Publicity - Creating a Trade Show Planning Binder - Follow Up Surveys

SHAMELESS, "Self Serving" Business Section : )
....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; )
THANKS! Linda Musgrove, the TradeShow Teacher

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

Here we are at the end of the month again and I'm just now able to publish the February Newsletter! My excuse is that I was gypped out of a few days in this month! ; ) This has been another busy and exciting month, among other things I've been conducting lots of that Public Speaking I wrote about last month!

The most recent event I participated in was as a program partner of Entrepreneurship Week USA, the event was titled, Marketing 101 - Recipe for Success - attendance was great and I received excellent feedback on the Seminar Evaluation Forms I handed out - but who can guess what was the most important aspect of this event for my business? If you guessed Publicity, then you are correct!

A great way for YOU to get business opportunities is through using publicity effectively; take for example this event I just mentioned as a "Case Study" - below is a look at the publicity efforts and the results generated. I encourage you to consider how you can apply these strategies to your business to get publicity!

Click Here to Find Out The Results of the Publicity Efforts
and Tips for how you can get publicity for your business!

Publicity Efforts:
Press Release Announcing the Seminar, highlighting that it was part of the nationally recognized Entrepreneurship Week USA event. The Press Release was distributed via Free Press Release distribution sites, sent directly to local media in South Florida and distributed by the Media representatives from Entrepreneurship Week USA
Seminar listed on the Entrepreneurship Week USA site
E-marketing invites to the seminar (sent via the TradeShow Teacher Website)
Event Listings On-line, in Magazines & in the Newspaper - all with a link to the TradeShow Teacher website for more information ; )
Cross promotion with UniLatina School of Business where the event was held; sent to their database, promoted at Networking Events, promoted at the school, etc.
Seminar listing on the TradeShow Teacher Website
Promotion on Social Networking Sites
Colleagues posted the information on their websites

My business is primarily built on referrals, please help refer the TradeShow Teacher!

I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher:

Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more!
Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show!

ALSO - Let me know how I can help refer you business!

Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : )

See the TradeShow Teacher Present at Exhibitor 2007 and TS2 2007!

Do you want to speed your sales cycles and increase revenue?

If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below!

Biography: Linda Musgrove, The TradeShow Teacher
Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment

Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!

	February 2007

	About Us Programs Services Manual Speaker Media Trade Show Resources
	Register for the TradeShow Teacher Newsletter (click here)

This month's Trade Show Tactics Newsletter will cover: Publicity - Creating a Trade Show Planning Binder - Follow Up Surveys SHAMELESS, "Self Serving" Business Section : ) ....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; ) THANKS! Linda Musgrove, the TradeShow Teacher		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Here we are at the end of the month again and I'm just now able to publish the February Newsletter! My excuse is that I was gypped out of a few days in this month! ; ) This has been another busy and exciting month, among other things I've been conducting lots of that Public Speaking I wrote about last month! The most recent event I participated in was as a program partner of Entrepreneurship Week USA, the event was titled, Marketing 101 - Recipe for Success - attendance was great and I received excellent feedback on the Seminar Evaluation Forms I handed out - but who can guess what was the most important aspect of this event for my business? If you guessed Publicity, then you are correct! A great way for YOU to get business opportunities is through using publicity effectively; take for example this event I just mentioned as a "Case Study" - below is a look at the publicity efforts and the results generated. I encourage you to consider how you can apply these strategies to your business to get publicity! Click Here to Find Out The Results of the Publicity Efforts and Tips for how you can get publicity for your business! Publicity Efforts: Press Release Announcing the Seminar, highlighting that it was part of the nationally recognized Entrepreneurship Week USA event. The Press Release was distributed via Free Press Release distribution sites, sent directly to local media in South Florida and distributed by the Media representatives from Entrepreneurship Week USA Seminar listed on the Entrepreneurship Week USA site E-marketing invites to the seminar (sent via the TradeShow Teacher Website) Event Listings On-line, in Magazines & in the Newspaper - all with a link to the TradeShow Teacher website for more information ; ) Cross promotion with UniLatina School of Business where the event was held; sent to their database, promoted at Networking Events, promoted at the school, etc. Seminar listing on the TradeShow Teacher Website Promotion on Social Networking Sites Colleagues posted the information on their websites February 2007 trade show planning binder - - - - - - - - - - - - - In honor of my upcoming speaking session, titled "Navigating the Exhibitor Kit" during the Exhibitor Show at the end of March, this article will cover one of the topics that will be presented in that session, "How to Create a Trade Show Planning Binder"! Unless you have a fondness for paperwork, the volume of information you're going to be wading through may seam like a colossal task - at first - that is the key reason for creating a TradeShow Planning Binder! TO LEARN MORE about how to Create a Trade Show Planning Binder, CLICK HERE! follow up survey - - - - - - - - - - - - - - Your Booth Staffers are your company's most important assets at the Trade Shows you exhibit at; evaluating their effectiveness and conducting Booth Staff Trainings before your next show, based on the data you obtain through Follow Up Surveys can drastically improve your company's ROI at your upcoming Trade Shows. Consider sending a Follow Up Survey to the Leads you collected at the last Trade Show you exhibited at, asking some key questions about their experience in the booth. TO LEARN MORE about Follow Up Surveys, CLICK HERE! HOT PRODUCT ALERT! card scan lead qualifier My business is primarily built on referrals, please help refer the TradeShow Teacher! I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher: Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more! Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show! ALSO - Let me know how I can help refer you business! Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : ) TradeShow Teacher "In the News" Top Trade Show Blunders to Avoid What Trade Show Exhibitors Need to Know About Insurance InfoWorld LIVE! (Audio File of 1 Hour Radio Interview - Right click and "Save Target As" then you can listen. TradeShow Teacher portion starts 1/2 way through the interview. ) See the TradeShow Teacher Present at Exhibitor 2007 and TS2 2007! Do you want to speed your sales cycles and increase revenue? If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below! Customized TradeShow Training Programs Trade Show Training Manual TradeShow Teacher NEWS! December 14 2006: TradeShow Teacher Announces Exhibitor Resource Programs for Trade Show Producers Wanting to Improve the Show Experience of Their Exhibitors (Click Here to Read Press Release) Biography: Linda Musgrove, The TradeShow Teacher Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!