TradeShow Teacher: Trade Show Tactics Newsletter January 2007

This month's Trade Show Tactics Newsletter will cover:

failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily:

Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit
Learning when to SAVE TIME – OR – SAVE MONEY
Locating Additional Promotional Opportunities
Locating Restrictions that Affect Booth Activities & Promotional Planning
Creating a Show Planning Guide Checklist you can immediately apply; track responsible parties, meet deadlines, guide yourself through the planning and logistics tasks step-by-step and more

To learn more about this session, please click here!

SHAMELESS, "Self Serving" Business Section : )
....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; )
THANKS! Linda Musgrove, the TradeShow Teacher

WELCOME! You have entered the "No B.S. Zone"
..."you'll find this content very refreshing!" ; )
- Linda Musgrove, President of TradeShow Teacher

Happy 2007 Everyone!

Better late than never, right? That's what I thought! Thank You for your patience with the January TradeShow Tactics Newsletter; as soon as January rolled around it's as if everyone "woke up" from their late November/December slumber and realized that they have business to do - so it's been a BUSY month! Hopefully you are experiencing some of the same excitement in your business!

Maintaining that excitement and demand for your business can be achieved through hard work and consistency; find every opportunity you can to promote your business - from web based promotions to print promotions and of course Trade Shows and Public Speaking. In this Newsletter you will learn some great tips for Public Speaking so you can take advantage of these valuable opportunities to position yourself as an expert, while promoting your business and how to better represent yourself when exhibiting at Trade Shows.

On the note of always finding opportunities to promote your business; I have a request to ask - I'm "Lookin for Links" - any readers interested in helping me out please link to the homepage of the TradeShow Teacher site at: www.tsteacher.com or to the homepage of the Trade Show Tactics Newsletter at www.tsteacher.com/NLIntroPage.html - your help is greatly appreciated! Thanks! : )

My business is primarily built on referrals, please help refer the TradeShow Teacher!

I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher:

Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more!
Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show!

ALSO - Let me know how I can help refer you business!

Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : )

See the TradeShow Teacher present the Session "Navigating the Exhibitor Kit" at Exhibitor 2007 (the leading Trade Show industry educational event and expo)!

Do you want to speed your sales cycles and increase revenue?

If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below!

"Navigating the Exhibitor Kit"

Forgetting to order electricity, carpeting, display tables, insurance and

Biography: Linda Musgrove, The TradeShow Teacher
Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment

Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you!

	January 2007

	About Us Programs Services Manual Speaker Media Trade Show Resources
	Register for the TradeShow Teacher Newsletter (click here)

This month's Trade Show Tactics Newsletter will cover: Public Speaking Booth Crimes Trade Show Insurance failing to submit a company description for the show guide, are examples of mistakes businesses often encounter when introduced to exhibiting at trade shows; most of these planning oversights cost a premium to fix on-site! This session will supply attendees with strategies & checklist guides for easily: Navigating & Organizing the colossal amount of paperwork from the Exhibitor Kit Learning when to SAVE TIME – OR – SAVE MONEY Locating Additional Promotional Opportunities Locating Restrictions that Affect Booth Activities & Promotional Planning Creating a Show Planning Guide Checklist you can immediately apply; track responsible parties, meet deadlines, guide yourself through the planning and logistics tasks step-by-step and more To learn more about this session, please click here! SHAMELESS, "Self Serving" Business Section : ) ....I enjoy providing free information, but I'm sure you understand, I have to eat too, so please keep reading to learn more about the TradeShow Teacher!'s offerings... ; ) THANKS! Linda Musgrove, the TradeShow Teacher		WELCOME! You have entered the "No B.S. Zone" ..."you'll find this content very refreshing!" ; ) - Linda Musgrove, President of TradeShow Teacher Happy 2007 Everyone! Better late than never, right? That's what I thought! Thank You for your patience with the January TradeShow Tactics Newsletter; as soon as January rolled around it's as if everyone "woke up" from their late November/December slumber and realized that they have business to do - so it's been a BUSY month! Hopefully you are experiencing some of the same excitement in your business! Maintaining that excitement and demand for your business can be achieved through hard work and consistency; find every opportunity you can to promote your business - from web based promotions to print promotions and of course Trade Shows and Public Speaking. In this Newsletter you will learn some great tips for Public Speaking so you can take advantage of these valuable opportunities to position yourself as an expert, while promoting your business and how to better represent yourself when exhibiting at Trade Shows. On the note of always finding opportunities to promote your business; I have a request to ask - I'm "Lookin for Links" - any readers interested in helping me out please link to the homepage of the TradeShow Teacher site at: www.tsteacher.com or to the homepage of the Trade Show Tactics Newsletter at www.tsteacher.com/NLIntroPage.html - your help is greatly appreciated! Thanks! : ) January 2007 PUBLIC SPEAKING - - - - - - - - - - - - - - - - BOOTH CRIMES - - - - - - - - - - - - - - - - What in the world are some people thinking when they exhibit at a Trade Show?! Maybe they just forgot that they are in an Exhibit Hall, representing their company; with hundreds or thousands of attendees, whom they are courting to do business with? My Goodness! How can businesses be committing these Booth Crimes??? Check out the illustrated list of Booth Crimes I have provided to you; have a good laugh recalling exhibitors you have seen demonstrating these behaviors and feel ashamed if you or your company is guilty of committing these crimes AND call the TradeShow Teacher pronto for help with Booth Staff Training for your company!!! ; ) TO LEARN MORE about Booth Crimes to Avoid, CLICK HERE! Trade Show certificate of insurance - - - - - - - - - - - When planning for a Trade Show there are a gazillion details to address : O so most TradeShow Managers create checklists and templates to stay sane; as a "Wise Word of Advice" for you, be sure to add a checkbox for Insurance, so you remember to find out whether Insurance is required - check this detail for EVERY show you exhibit at! Now I'm sure you're wondering, Ugh, what type of insurance coverage do I need when exhibiting at a Trade Show? You can find out in the January 2007 article I was interviewed for titled "TradeShow Insurance: What Exhibitors Need to Know" - written by Kathy Watterson from Exhibit City News. TO LEARN MORE about Exhibitor Liability Insurance, CLICK HERE! HOT PRODUCT ALERT! card scan lead qualifier My business is primarily built on referrals, please help refer the TradeShow Teacher! I make it a primary mission to network as much as possible and make many contacts that I can help - AND whom can help me! If you also practice this philosophy, please look over my site and biography, or call me to learn more about the TradeShow Teachers offerings and experience - and think about how you can make the following referrals for the TradeShow Teacher: Sales and Marketing Managers who want to select the right shows, obtain qualified leads, speed their sales cycles, learn how to grow their exhibit programs, support Channel Partner Exhibiting programs and more! Trade Show Producers who want to provide their exhibitors with "tools" to improve their Trade Show results and increase the chances of having that exhibitor participate at the next show! ALSO - Let me know how I can help refer you business! Just to give you an idea of how much I practice this philosophy and "get" the concept of helping businesses grow; I joined a local chapter of BNI (Busines Networking International) and after only 3 months of membership I was asked to be Vice President of the group! Get in touch with me, I'm sure we can find MANY ways to help each others businesses grow! : ) See the TradeShow Teacher present the Session "Navigating the Exhibitor Kit" at Exhibitor 2007 (the leading Trade Show industry educational event and expo)! Do you want to speed your sales cycles and increase revenue? If you answered yes to either of these questions, you need to check out the Trade Show Training programs the TradeShow Teacher offers! Click on the links below! Customized TradeShow Training Programs Trade Show Training Manual "Navigating the Exhibitor Kit" Forgetting to order electricity, carpeting, display tables, insurance and TradeShow Teacher NEWS! December 14 2006: TradeShow Teacher Announces Exhibitor Resource Programs for Trade Show Producers Wanting to Improve the Show Experience of Their Exhibitors (Click Here to Read Press Release) Biography: Linda Musgrove, The TradeShow Teacher Linda Musgrove is President of TradeShow Teacher, catering to businesses Nationwide; she teaches businesses how to improve their Trade Show Results through Training Programs for individuals, departments or entire teams and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment Contact the TradeShow Teacher for a free consultation at (888) 547-7410, or at linda@tsteacher.com; "to be honest I am much more of an e-mail person, so you may want to start by contacting me via e-mail! I'm busy; my clients are nationwide and demand my full attention! But, I am very grateful for each and every one of them; as I get the opportunity to add more testimonials, you will see that they are just as grateful to have worked with me! I look forward to hearing from you! When you think of Public Speaking are you the type that says "Oh yeah, hand over that microphone and give me an audience!" OR are you more of the type that fears Public Speaking more than death? If you fall in the second category, don't worry, you're not alone; fear of Public Speaking has been reported as one of the top fears on people's minds! This particular article will focus on a few tips to overcome those fears and physical symptoms you feel when having to speak before a group; such as pounding heart, shaking knees, sweaty palms, memory lapse, dry mouth and more! You know what I'm talking about! TO LEARN MORE about overcoming Public Speaking fears, CLICK HERE!