HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
Take a look inside the Trade Show Training Manual to better
understand the valuable training content it provides.
Section 1
The Importance of Exhibiting
How to Select the Appropriate Trade Show for your Business
Obtaining Approval from Upper Management
Section 2
Selecting a Booth Space
Trade Show Planning Time Line
Section 3
Navigating Through the Exhibitor Kit from Show Services
Instructions for Creating an Easy to Use Trade Show Planning Binder
Including What Divider Tabs to Create and Where to Place the Papers from the Exhibitor Kit
Section 4
Planning Meeting(s)
Identifying Goals and Objectives
Budget Planning and Spreadsheet Guide
Marketing Planning Guide; Pre-Show, At Show and Post Show
Show Planning and Spreadsheet Guide
Supplies Spreadsheet Planning Guide
Section 5
Booth Staff Selection Guidelines
Booth Staff Training
Booth Conduct
How to Engage, Qualify, Conduct Needs Analysis and “Close” with a Prospect
How to Ask “Open Ended” Questions
Networking; “Why” and “How” to Do It
Section 6
How to Create an Effective Lead Handling Process; Before, During and
After the ShowLeads - Follow Up
Lead Capture and Fulfillment Spreadsheet Guide
Section 7
Trade Show Booth Display Selection
Trade Show Booth Display Messaging & Graphics Guidance
Booth Layout
Presentation and/or Demonstration Planning
Brochure Design and Messaging Guidance
Sales Letter Guidance
How to Create Follow Up Surveys
Section 8
Insurance
For Trade Show Display; During Transportation and at the Show
Exhibitor Liability Insurance
Section 9
Shipping, Logistics and Installation Labor
Shipping Guidance
How to Save Money on Shipping
Guide to Measuring DIM Weight
How to Reduce Labor Costs
Section 10
How to Create an Exhibitor Guide
This is an outline of All Pertinent Show Details for Booth Staff
Post Show Reporting Questionnaire for Booth Staff to Complete
Copies of Services Ordered and Payment Methods
Section 11
Post Show ROI (Return on Investment) and ROO (Return on Objectives) Reporting
Post Show ROI and ROO Reporting Spreadsheet Guide
Section 12
Trade Show “Dictionary” of Terms (Approximately 500)
Excel Spreadsheet with all of the Templates & Checklists on CD
- Comprehensive Master Planning Checklist
- Planning Time Line Template
- Post Show Reporting Template
- Lead Fulfillment Planning Template
- Budget Checklist and Template
- Binder Tabs Template
- Planning and Strategy Meeting Checklist
- Marketing Planning Checklist and template
- Follow Up Survey Template
- Supplies Checklist and Template
Purchase the Training Manual (click here)
CONTACT US TODAY I I I I I I
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com
