Educational
"Trade Show Tutoring" Programs
 

The success of your Trade Shows are important. Your business has reached a stage where you can afford to do more comprehensive face-to-face marketing; yet you have to make sure that every dollar spent counts. As with many things in life, little details become crucial in making your shows a success.

The Educational "Trade Show Tutoring" Programs conducted by the TradeShow Teacher are customized to fit your company's exhibiting experience & needs; further develop your trade show exhibiting, target your trade show exhibits to attract key prospects, train booth staff how to effectively engage, qualify & close with them, develop an effective lead strategy, grow your exhibit program, etc; all of which directly contribute to increasing your trade show ROI.

Why don't you let the TradeShow Teacher give you the tools and knowledge to turn your trade shows into a success story?


Learn How To:
 

- Obtain Qualified Leads; not just a stack of
   business cards!

- Target Your PR & Marketing; pre-show, at-show &
   post show

- Design Effective Graphics & Messaging;
  specifically for the trade show environment

- Set Strategic Goals & Objectives; as they relate
  to the attendee's needs

- Create an Effective Lead Handling & Follow Up
   Process; to increase sales & revenue!

- Networking Guidance; how to make contacts &
  build business relationships

- Streamline the Planning Process; increase
   productivity & save time with customizable 
   templates, planning questions & checklist guides

- How to "Stand Out" from the Crowd; with unique
   approaches that create a "buzz" on the show floor!

Key Benefits
 

- Enhanced Publicity
 

- Higher Return on Investment
 

- Substantially Increase Qualified
  (HOT) Leads
 

- Messaging that Will Drive, Targeted
  Prospects to Your Booth
 

- Streamlined Lead Follow Up Process;
  for Increased Responses & Sales
 

- Defining a Post Show Reporting
  Process that will Help You to
  Continuously Grow Your Exhibiting
  Strategy, Increase ROI & Most
  Importantly SALES!
 

EDUCATIONAL "Trade Show Tutoring" PROGRAMS

Linda Musgrove, the TradeShow Teacher offers clients a wide variety of Educational "Trade Show Tutoring" Programs to choose from - to meet the needs of all budget levels!
 

Review the offerings, pick your package, then decide whether you want your session(s) conducted via phone or in-person at your place of Business or Association -
the choice is yours! All programs for clients are customizable.

CALL (888)547-7410 NOW
to start improving your Trade Show Results TODAY!

Package 1:
 

Plan Your Next Trade Show with the TradeShow Teacher
Whether you have just been introduced to exhibiting, or need to improve your current exhibit program, this package will leave you with with a targeted Trade Show Exhibit Plan for Pre-Show, At-Show and Post-Show that will give you Sizzlin HOT Leads, Massive ROI and not to mention a big 'ol smile on your face when you conduct your Post Show Report on the results!
 

Package 2:
 

Individual Educational "Trade Show Tutoring" Program Sessions
Select the appropriate session(s), based on your business's specific needs, from the list below!
 

Package 3:
 

Trade Show Boot Camp: ALL Educational "Trade Show Tutoring" Program Sessions
Save money when selecting the Trade Show Boot Camp Option, which covers all of the Trade Show Marketing Help sessions listed below! WOW!
 

Package 4:
 

Hourly Phone Consulting Sessions
If you don't quite need any of the packages already mentioned and just have a few questions related to marketing or your exhibit program; and just need to have some answers NOW to help grow your Trade Show Exhibit program, then consider Hourly Phone Consulting with the TradeShow Teacher!
 

Package 5:
 

TradeShow Teacher to present a Seminar for Your Upcoming Function
- or an On-Line Webinar
If you have a large group that you need a topic presented to, then consider having the TradeShow Teacher present a seminar for your Business or Association. To see a sampling of topics available, CLICK HERE!
 

All sessions are presented by Linda Musgrove, the TradeShow Teacher -
to learn more about my industry experience, CLICK HERE!

Check Out the homepage of this site for testimonials and My LinkedIn Profile for more testimonials from clients and colleagues.

 
 

Below are a Sampling of Programs and Topics You Can Choose From
 

Not EVERY training topic is listed; if there is a topic you need help with that is not listed, just mention it! TradeShow Teacher can work with you on individual topics, or a combination of topics. The final topics are defined based on your exhibiting experience and needs; TradeShow Teacher can help you define the most beneficial topics for your business by way of a FREE "Needs Analysis".

How to Select the Appropriate
Trade Show for your Business
 

- Exploring your Market & Key Prospects
 

- Where to Locate Trade Shows

- Analyzing Attendee Demographic Data

- Selecting "the best" Booth Space

- Obtaining Exhibiting Approval from Upper Management

Navigating the Exhibitor Kit
 

- Navigate & Organize the colossal amount of paperwork from the Exhibitor Kit
 

- Locate Additional FREE Promotional Opportunities

- Locate Restrictions that Affect Booth Activities & Promotional Planning

- Learn when to Save Time - OR - Save Money

- Planning Time-Line

Planning Meetings; Getting Things Done!
 

- Identifying Goals & Objectives
 

- Marketing Planning; Pre-Show, At-Show & Post-Show

- How to Organize and Conduct Your Essential Trade Show Planning Meetings (Including Agenda Template)

Show Planning Guide; Get Organized!

- Create a Show Planning Binder

- Create a Checklist you can immediately apply, to:
   - Track responsible parties
   - Meet Deadlines
   - Guide yourself through the planning and logistics tasks step-by-step
 

- And more!

Booth Staff Superstars
 

- Booth Staff Selection
 

- Booth Staff Training

- Booth Conduct

- How to Engage, Qualify, Conduct Needs Analysis & “Close” with a Prospect

- "Selling" in the Trade Show Environment

- Creating a Booth Staff "Study" Guide to prepare Booth Staff for show, reinforce messaging,
  product info, etc.
 

Masters of Networking
 

- “Why” it's important to Network & “How” to Hone Your Networking Skills
 

- Finding Networking Events at Trade Shows, Chamber Events, Association Meetings, etc.

- Building Relationships and Managing Your Networking Contacts

Sizzlin Hot Leads
 

- How to Obtain Qualified "HOT" Leads
 

- Determining the Lead Data You want to collect from Prospects

- How to Create an Effective Lead Handling Process; Before, During & After the Show

- Analyzing the Leads

- Leads: Follow Up

- Lead Capture & Fulfillment Spreadsheet Guide

Show Me the Results
 

- Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting
 

- Post Show ROI & ROO Reporting Spreadsheet Guide

- Post Show Reporting Questionnaire for Booth Staff to complete

- How to use these results to continuously grow your exhibit program

"Food for Thought"
Customers say that the substantial increase in results & revenue from the Trade Show Training Manual & Customized "Trade Show Tutoring" Help Sessions I offer, ultimately render the "Trade Show Tutoring" Help Program costs insignificant....
 

CONTACT ME TODAY
 
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
Phone: (305) 677-3543
Toll Free: (888) 547-7410
Fax: (800) 259-4269
info@tsteacher.com