Trade Show Training Manual, titled Trade Show Training for Increased ROI

Call the TradeShow Teacher at
(888) 547-7410

for a Complimentary Consultation

SAVE By ordering any of the COMPLETE Trade Show Training for Increased Return on Investment Training Manual & CD options below

Trade Show Training for
Increased Return on Investment
Trade Show Training Manual with accompanying CD

Organization: How & Where to Effectively Organize All of Your Trade Show Planning, Quotes, Vendor & Services Ordered Paperwork
Agendas: Planning & Strategy Meetings, Booth Staff Training & Post Show Reporting/Follow Up Meeting
Planning & Strategy Questions: Goals & Objectives, Marketing Strategy (Pre-Show,
At-Show & Post-Show), Messaging & Graphics, Brochures, Demonstration, Booth Display, Public Relations, Promotional Items, Sales Letters & Best Booth Space
Checklists: Comprehensive Show Planning Checklist, Supplies, Booth Properties, Registration, Travel & Services to Order

Step-by-Step Instructions for EVERY Aspect of Exhibiting, in 233 Easy-to-Read Pages, including accompanying CD with customizable templates; Make a Huge Impact at Your First Trade Show or Dramatically Improve Your Existing Trade Show Strategy & Increase your Trade Show ROI!

Customizable Templates: Budget Planning, Comprehensive Show Planning, Lead Handling, Lead Fulfillment, Lead Follow Up, Exhibitor Reference Guide, Follow Up Surveys, Post Show & ROI Reporting
Booth Staff: Proven Training & Networking Guidance
Planning Time Line
Easy Navigation & Organization of Exhibitor Kit
Trade Show Dictionary
& MANY Unique Exhibiting Strategies!

Below are the options available for purchasing SECTIONS of the Trade Show Training Manual for Increased Return on Investment, Training Manual & Customizable Spreadsheets; Sent via E-mail

The Importance of Exhibiting
How to Select the Appropriate Trade Show for your Business
Obtaining Approval from Upper Management

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Navigating Through the Exhibitor Kit from Show Services &
Instructions for Creating an Easy to Use Trade Show Planning Binder to keep
all of your show paperwork organized

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Selecting a Booth Space
Trade Show Planning Time Line

Planning Meeting(s)
Identifying Goals & Objectives
Budget Planning & Spreadsheet Guide
Marketing Planning Guide; Pre-Show, At Show & Post Show
Show Planning & Spreadsheet Guide
Supplies Spreadsheet Planning Guide

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Booth Staff Selection Guidelines
Booth Staff Training
Booth Conduct
How to Engage, Qualify, Conduct Needs Analysis & “Close” with a Prospect
How to Ask “Open Ended” Questions
Networking; “Why” & “How” to Do It

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How to Create an Effective Lead Handling Process; Before, During &
After the Show
Leads - Follow up
Lead Capture & Fulfillment Spreadsheet Guide

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Trade Show “Dictionary” of Terms (Approximately 500)

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Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting
Post Show ROI & ROO Reporting Spreadsheet Guide

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Trade Show Booth Display Selection
Trade Show Booth Display Messaging & Graphics Guidance
Booth Layout
Presentation and/or Demonstration Planning
Brochure Design & Messaging Guidance
Sales Letter Guidance
How to Create Follow Up Surveys

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Insurance for Trade Show Display; During Transportation & at Show
Exhibitor Liability Insurance

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Shipping Guidance
How to Save Money on Shipping
Guide to Measuring DIM Weight
How to Reduce Labor Costs

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How to Create an Exhibitor Guide
This is an outline of All Pertinent Show Details for Booth Staff
Post Show Reporting Questionnaire for Booth Staff to Complete
Copies of Services Ordered & Payment Method

Click here for more information

Comprehensive Master Planning Checklist
Planning Time Line Template
Post Show Reporting Template
Lead Fulfillment Planning Template
Budget Checklist & Template
Binder Tabs Template
Planning & Strategy Meeting Checklist
Marketing Planning Checklist & template
Follow Up Survey Template
Supplies Checklist & Template

Click here for more information

Excel Spreadsheet with all of the Customizable Templates & Checklists: $99.99

The Trade Show Training Manual & CD from the TradeShow Teacher is a step-by step guide for businesses exhibiting at their first, tenth or even twentieth plus trade show; you will learn how to define or improve your business's next trade show strategy, obtain qualified leads & most importantly, increase your trade show ROI!

For first time exhibitors you will learn the entire trade show exhibiting process from start to finish, for exhibiting "the right way" from the beginning! You will learn what works, what saves money and how to attract the customers you want, without expensive trial and error. You won't be spending your money on mistakes other people already made, you will spend it to grow your business!

For veteran exhibitors, you will benefit from learning the strategic approaches for attracting your target prospects; how to set relevant show objectives & develop a strategy for achieving them, produce dynamic booth graphics with targeted messaging, train your booth staff how to properly engage, qualify & close with prospects in minutes, create an effective lead handling/follow up process & much more.

Purchase the complete training manual with the accompanying CD, or by the sections applicable to your business's exhibiting level & needs!

Click Here for BUY NOW Section!


	Call the TradeShow Teacher at (888) 547-7410 for a Complimentary Consultation
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SAVE By ordering any of the COMPLETE Trade Show Training for Increased Return on Investment Training Manual & CD options below Click here for more information Electronic Version of Trade Show Training Manual, with customizable spreadsheets: $199. sent via e-mail		. . . . . . . Increase Your Trade Show Return on Investment Learn How to Effectively Plan Your Trade Shows Discover How to Make Every Dollar you Spend Achieve Your Exhibit Objectives Trade Show Training for Increased Return on Investment Trade Show Training Manual with accompanying CD Look Inside! click here OVERVIEW Organization: How & Where to Effectively Organize All of Your Trade Show Planning, Quotes, Vendor & Services Ordered Paperwork Agendas: Planning & Strategy Meetings, Booth Staff Training & Post Show Reporting/Follow Up Meeting Planning & Strategy Questions: Goals & Objectives, Marketing Strategy (Pre-Show, At-Show & Post-Show), Messaging & Graphics, Brochures, Demonstration, Booth Display, Public Relations, Promotional Items, Sales Letters & Best Booth Space Checklists: Comprehensive Show Planning Checklist, Supplies, Booth Properties, Registration, Travel & Services to Order Key Benefits Step-by-Step Instructions for EVERY Aspect of Exhibiting, in 233 Easy-to-Read Pages, including accompanying CD with customizable templates; Make a Huge Impact at Your First Trade Show or Dramatically Improve Your Existing Trade Show Strategy & Increase your Trade Show ROI! BUY ON-LINE NOW! Customizable Templates: Budget Planning, Comprehensive Show Planning, Lead Handling, Lead Fulfillment, Lead Follow Up, Exhibitor Reference Guide, Follow Up Surveys, Post Show & ROI Reporting Booth Staff: Proven Training & Networking Guidance Planning Time Line Easy Navigation & Organization of Exhibitor Kit Trade Show Dictionary & MANY Unique Exhibiting Strategies! Click here for more information Trade Show Training Manual, with customizable spreadsheets on CD: $249. sent via certified postal mail Below are the options available for purchasing SECTIONS of the Trade Show Training Manual for Increased Return on Investment, Training Manual & Customizable Spreadsheets; Sent via E-mail Click here for more information Trade Show Training Manual, with customizable spreadsheets & 2 hours Phone Support: $399. sent via certified postal mail The Importance of Exhibiting How to Select the Appropriate Trade Show for your Business Obtaining Approval from Upper Management Click here for more information Navigating Through the Exhibitor Kit from Show Services & Instructions for Creating an Easy to Use Trade Show Planning Binder to keep all of your show paperwork organized Click here for more information Click here for more information SECTION 2: $29.99 Selecting a Booth Space Trade Show Planning Time Line SECTION 4: $89.99 SECTION 3: $29.99 Back to Top Planning Meeting(s) Identifying Goals & Objectives Budget Planning & Spreadsheet Guide Marketing Planning Guide; Pre-Show, At Show & Post Show Show Planning & Spreadsheet Guide Supplies Spreadsheet Planning Guide Click here for more information SECTION 1: $29.99 SECTION 5: $59.99 Booth Staff Selection Guidelines Booth Staff Training Booth Conduct How to Engage, Qualify, Conduct Needs Analysis & “Close” with a Prospect How to Ask “Open Ended” Questions Networking; “Why” & “How” to Do It Click here for more information SECTION 6: $49.99 Back to Top How to Create an Effective Lead Handling Process; Before, During & After the Show Leads - Follow up Lead Capture & Fulfillment Spreadsheet Guide Click here for more information Trade Show “Dictionary” of Terms (Approximately 500) Click here for more information Post Show ROI (Return on Investment) & ROO (Return on Objectives) Reporting Post Show ROI & ROO Reporting Spreadsheet Guide Click here for more information SECTION 7: $79.99 Trade Show Booth Display Selection Trade Show Booth Display Messaging & Graphics Guidance Booth Layout Presentation and/or Demonstration Planning Brochure Design & Messaging Guidance Sales Letter Guidance How to Create Follow Up Surveys Click here for more information Insurance for Trade Show Display; During Transportation & at Show Exhibitor Liability Insurance Click here for more information SECTION 8: $29.99 Shipping Guidance How to Save Money on Shipping Guide to Measuring DIM Weight How to Reduce Labor Costs Click here for more information SECTION 9: $29.99 Back to Top SECTION 10: $49.99 How to Create an Exhibitor Guide This is an outline of All Pertinent Show Details for Booth Staff Post Show Reporting Questionnaire for Booth Staff to Complete Copies of Services Ordered & Payment Method Click here for more information SECTION 11: $59.99 SECTION 12: $29.99 Back to Top Comprehensive Master Planning Checklist Planning Time Line Template Post Show Reporting Template Lead Fulfillment Planning Template Budget Checklist & Template Binder Tabs Template Planning & Strategy Meeting Checklist Marketing Planning Checklist & template Follow Up Survey Template Supplies Checklist & Template Click here for more information Excel Spreadsheet with all of the Customizable Templates & Checklists: $99.99 Back to Top The Trade Show Training Manual & CD from the TradeShow Teacher is a step-by step guide for businesses exhibiting at their first, tenth or even twentieth plus trade show; you will learn how to define or improve your business's next trade show strategy, obtain qualified leads & most importantly, increase your trade show ROI! For first time exhibitors you will learn the entire trade show exhibiting process from start to finish, for exhibiting "the right way" from the beginning! You will learn what works, what saves money and how to attract the customers you want, without expensive trial and error. You won't be spending your money on mistakes other people already made, you will spend it to grow your business! For veteran exhibitors, you will benefit from learning the strategic approaches for attracting your target prospects; how to set relevant show objectives & develop a strategy for achieving them, produce dynamic booth graphics with targeted messaging, train your booth staff how to properly engage, qualify & close with prospects in minutes, create an effective lead handling/follow up process & much more. Purchase the complete training manual with the accompanying CD, or by the sections applicable to your business's exhibiting level & needs! Click Here for BUY NOW Section!