HOT NEW
Self-Training Programs Available via Webinar or CD
"Train the Trainer" for Booth Staff Training
&
Booth Staff Training
Attention
Trade Show Producers & Associations:
Check out the New Exhibitor Education Programs
click here
HOT NEWS!
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows"
Biography
Speaker Information
Seminar Topics
Media
Trade Show Resources
Trade Show Industry Publications & Associations
TradeShow Teacher
"In the News"
Top Trade Show Blunders to Avoid
(Entrepreneur)
Impress the Press
(Entrepreneur)
InfoWorld LIVE!(Audio File of 1 Hour Radio Interview)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
(Exhibit City News)
Top 10 "Best of Show" Booths from EXHIBITOR 2008
(Exhibit City News)
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Exhibit City News "TradeShow Teacher
Column"
Trade Show ROI & ROO
TradeShow Teacher Answers Shipping & Handling's Top 10 Questions
Trade Show Continuity Planning
Eight Easy to Apply Networking Strategy Steps
The A, B, C's of Exhibiting Effectively
Top 10 Things Great Booths Do Well
TradeShow Teacher's Top 10 List on Rental Display Advantages
Trade Show Teacher’s Lesson Plan for Maximizing Media Attention at Trade Shows
(Exhibit City News and PRSA Technology Section)
TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches”
TradeShow Teacher's Guide to Display Types
Lesson on Trade Show Best Practices
FREE Trade Show, Marketing, PR and Networking Related Authored Articles. For your blog, website, publication, etc!
Market Segmentation and the Effects on Your Trade Show Exhibiting
Competitive Intelligence Smarts
HOT Trade Show Guerilla Marketing Tactics
How to Select a Super Targeted Trade Show
Top 10 Hottest Promotional Items for Trade Shows
Public Speaking - It Isn't So Scary
Selecting a Super targeted Promotional Item
Table Top Expos: Everyone Wants to Produce One – But Exhibitor Beware!
Table Top Trade Show Displays 101
Networking Skills to Grow Your Business
The Fallout of Fish Bowl Marketing; Focus on These Top 10 Tips for Obtaining Sizzlin' HOT Leads
Simplifying the Selection of a Pop Up Trade Show Display
Trade Show Technology Trends (from Exhibitor Show 2007)
8 Exciting Trade Show Tips for Improved Planning & Exhibiting Results
TradeShow Teacher Logo, Photo and
By-Line
Trade Show Industry Publications for Exhibitors
Trade Show Industry Publications for Trade Show Producers
Event Solutions
Meetings & Conventions
USAEnews
Trade Show Industry Associations
Center for Exhibition Industry Research (CEIR)
Corporate Event Marketing Association (CEMA)
Exhibit Designers and Producers Association (EDPA)
Exhibitor Appointed Contractor's Association (EACA)
Exposition Services & Contractors Association (ESCA)
Healthcare Convention & Exhibitors Association (HCEA)
International Association of Assembly Managers (IAAM)
Destination Marketing Association International (DMAI)
International Association of Exhibitions and Events (IAEE)
Professional Convention Management Association (PCMA)
Society of Independent Show Organizers (SISO)
Trade Show Exhibitors Association (TSEA)
CONTACT TODAY
TradeShow Teacher
1000 Island Blvd. Suite 2207
Aventura, FL 33160
E-mail
info@tsteacher.com
Phone:
(305) 677-3543
Toll Free:
(888) 547-7410
Fax:
(800) 259-4269
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Welcome and Thank You for Visiting the TradeShow Teacher Site
Please browse through the products, programs and resources
TradeShow Teacher provides to increase your trade show results!
Call (888) 547-7410 for a FREE consultation.
Warm Regards,
Linda Musgrove, The TradeShow Teacher
Biography (click here)
Help Your Business Achieve:
- Higher Trade Show Return On Investment
- Targeted Messaging
- Streamlined Planning Process
- Premium Booth Location
- Targeted Promotional Selection
- Booth Staff Superstars
- Hot Networking Contacts; Network Like a Pro
- Memorable Trade Show Display, Messaging & Graphics
- Qualified Leads
- Amplified Response Rates
- Improve Show Selection
- Increased Publicity; Targeted PR & Marketing
- Attract Attention with Guerilla Marketing
- Enhance Lead Handling & Follow Up Process
- Increased Sales & Revenue
- Conduct Post Show Reporting to Improve Exhibit Program & Growth
- And More! Just tell us what your needs are!
Why is Trade Show Training Important?
- Trade Shows are unlike most other Sales and Marketing strategies where well defined procedures are established and plenty of experience, collateral and training options exist.
- TradeShows are not something you can easily "try out" with minimal financial commitment and learn as you go.
- A majority of businesses tend to struggle with achieving a high ROI from their Trade Show exhibiting.
- Businesses lose valuable business opportunities caused by a lack of experience with this powerful and unique marketing medium.
- Understanding "HOW" to improve Trade Show exhibiting results is the first step towards obtaining the coveted, “Qualified Leads”, the primary objective for exhibiting at trade shows!
Make "Trade Show Training" a key part of your future Trade Show success! We thoroughly understand Trade Shows and know how to help your business achieve Trade Show success.
Call (888) 547-7410 for a FREE consultation or email: info@tsteacher.com
Educational Trade Show Consulting Programs are designed to fit your business needs and budget. We provide Seminars, Webinars, Phone Consulting, On-Site Trade Show Training and/or Training Materials.
Why Choose TradeShow Teacher?
You will enjoy TradeShow Teacher's no-nonsense, down to earth approach to Trade Show Training. Let consultant, Linda Musgrove, the TradeShow Teacher deliver you with increased ROI, ROO and an enhanced exhibit program in the trade show, marketing and networking areas you need to master the most!
Results Focused, Strategic Training:
- TradeShow Teacher's goal is to teach your business the ins-n-outs of trade show planning, exhibiting, following up with leads and more!
- TradeShow Teacher delivers your business the ability to be self-sufficient;
eliminating the cost of hiring so called "experts" to execute your show planning tasks. - Once internal staff learns trade show planning formulas and methods to perform or improve their show related tasks; your business saves significant amounts of budget dollars!
- Training seminars for individuals, teams, entire departments, or the entire company
FUN! Really!:
- TradeShow Teacher's Products and Trade Show Consulting programs bend the rules by educating AND entertaining exhibit, marketing, sales team staff - and anyone else you think benefits from understanding TradeShow exhibiting.
Training by a Trade Show Industry Expert:
- Author of "The Complete Idiots Guide to Trade Shows" by Penguin Publishing; due for release in March 2009
- Author of "TradeShow Training for Increased ROI"
- Monthly columnist and industry expert source for Exhibit City News
- Contributor to numerous sales, marketing and business newsletters and e-zines
- Numerous articles written and published in major publications
- Expert Resource for a wide variety of trade show and marketing topics for major industry and business publications as well as websites
- Trainer for booth staff and exhibitors at major conventions.
- Frequent Speaker at trade show, marketing and sales industry conventions such as the Exhibitor Show
- Professor of Marketing at a South Florida Business School
Small/Medium Sized Businesses:
Learn the ropes "from the ground up" or just focus on the areas you need to improve. TradeShow Teacher has products and services that fit your budget, whether it's small or large.
Large/Enterprise Businesses:
Typically you have a budget and your needs are in a very specific area, such as booth staff training, show selection, mystery shopper programs etc. TradeShow Teacher provides an exceptional experience and outstanding results in the areas you need help.
Call TradeShow Teacher at
(888) 547-7410 for a FREE Consultation!
See what Trade Show Producers and Editors have to say about the TradeShow Teacher's products, programs and seminars.
Exhibit City News: http://www.exhibitcitynews.com
“Linda's articles for Exhibit City News, a national convention industry newspaper based in Las Vegas, have been a wonderful addition to our publication. Along with having wide-ranging expertise about the meetings/convention/tradeshow industry and the ability to write well on any of a number of related topics, Linda is delightful to work with and is always willing to be there for us in a pinch. She has on several occasions written great material for us on short notice. I highly recommend her to anyone seeking vast tradeshow expertise and prompt, friendly service. Linda is one of my favorite people in the industry! Sincerely, Kathy Watterson, Editor Exhibit City News”
Kathy Watterson
Editor-In-Chief
Exhibit City News
INTERNET TELEPHONY EXPO: http://www.tmcnet.com/voip/conference/
“The seminar titled, “Mastering the Art of Engaging Attendees & Obtaining Qualified Leads” presented by Linda Musgrove, to our exhibitors, was very dynamic & interactive. The combination of the information she presented & the role-playing exercises provided the exhibitors with easy to follow, practical advice, that was already being applied during the Exhibit Hours immediately following. Exhibitors rated the seminar as Excellent on the Seminar Evaluation Forms & stated later on that applying what they learned during the seminar resulted in measurable results at the show. We highly recommend Linda Musgrove as a speaker for any organization & have already booked her ourselves for our next show.”
Dave Rodriguez
Vice President of Publications and Conferences
TMC - Internet Telephony Expo
UNITED STATES REAL ESTATE EXPO: http://www.sfreexpo.com/
“The seminar Linda Musgrove presented to our exhibitors at the South Florida Real Estate Expo was a unique and exciting offering for us; in the past we have walked the show floor & wished that the exhibitors understood how to present themselves better & understand how to effectively engage with the attendees, but hadn’t found a good way to make this happen. After Linda contacted us to propose a Booth Staff Training Seminar for our exhibitors, we were intrigued by the offering & excited to provide this resource to our exhibitors.
Linda presented a seminar that taught the exhibitors how to avoid “Bad Booth Etiquette” and how to engage the attendees; she presented the information to them, then got the exhibitors up on their feet to reinforce the message she presented, by having them role play as exhibitors/attendees. The positive response from our Exhibitors that attended the seminar convinced us to immediately book her Exhibitor Seminar for our next show. We definitely recommend Linda Musgrove as a speaker.”
Jose A. Garcia
Executive Director
South Florida Real Estate Expo
See what Businesses are Saying about the TradeShow Teacher!
“I always encourage clients – both seasoned exhibitors as well as first-timers, to use resources like ‘The Trade Show Teacher’ to really gain an understanding of how to maximize their trade show experience. Like any tool, exhibiting at a trade show will only work for your company if you are taught how to use it properly. Linda and her staff can breakthrough all of the ‘industry speak’ and have your organization prepared to extract every single ounce of ROI possible at your next trade show.”
Mike Chippendale, President of Cherrywood Manufacturing Solutions
“Linda will ensure you get the best possible ROI for your trade show and public relations budget. She is professional, detail oriented and very creative. She also has a keen sense of what it takes to get some measurable results for your company PR programs.”
Martin Ogawa
President of RealMentalHealth.com
“Linda knows the keys to success at trade shows--from planning, location, staffing, training, working the floor, and more. I recommend her strongly if you want better results for your investment.”
Jim Personius
Owner of CHIMPP Promotional Products
“Had Linda come in and teach our staff the ins and outs of working a tradeshow; this helped our events to be more successful.”
Sal Salvatierra
Sales Director at Bayview Financial
“Thank You for your time. I felt the Trade Show Training was very organized, detailed and thorough, and more importantly, consisted of some really valuable information that we all could benefit from. There were MANY "take-aways" that we will discuss as a team and incorporate into our processes.”
Meranda Bolous
Bayview Financial
“I felt that the activities were very useful for thinking about our individual businesses & exhibiting needs. Also, being able to ask for advice at the end of the presentation was great.”
Rajan Singh
Ivanix Research
“The information I liked best about the seminar was the information on pre-planning. I felt that the quality of the content was very valuable & the speaker was highly effective at presenting the information.”
Stefanie Barrionuevo
Office WorksRx
“Linda is a true professional and working with here was very pleasant. I would strongly recommend her to other business associates and feel comfortable with the results.”
“I really enjoyed learning about how to deal with the attendees/prospects, the information presented is very valuable to my business. Also, the role playing exercises helped me to better understand how to interact with the prospects.”
Patricia Vallejo
Synergy Capital Solutions
“What I liked best were the specifics on how to qualify leads & the learning about Booth Crimes - in an amusing way - covered during the Booth Etiquette section".
Bob Brant
Florida Realty
“The information provided has easily saved my business thousands of dollars by understanding which show services to order and meeting discount deadlines, as well as applying the cost saving techniques provided throughout the training manual. Additionally, a tremendous time savings can be attributed to the planning questions, templates and overall guidance of the trade show process ”.
Victor Simone
InsuranceandMoney.com
“Linda did phenomenal work for Venali. Every event she managed was a great success in delivering qualified leads and making a great impression upon customers. She also ran our Public Relations and garnered press coverage. Her attention to detail and organizational skills made her work all the better.”
Brad Nickel,
Venali, Inc.
