About
         Me:

   Linda Musgrove,
   The TradeShow Teacher

  
  Trade Show & Marketing Consultant, Trainer, Speaker, Columnist
  for Exhibit City News & Author of the Training Manual titled
  "TradeShow Training for Increased ROI"

  Read Linda Musgrove's Biography - click here
 

Trade shows are a great way to quite literally "get face time with prospects." The personal conversation with a potential client can be invaluable; and if you are well prepared, a trade show will allow you to find out what your customers really want and you can deal with any possible objections during the initial contact.

These are the skills TradeShow Teacher helps businesses master - to deliver them with maximum results, SIZZLIN HOT LEADS and HUGE ROI!

Once the decision to exhibit at a particular trade show is made, you are faced with the surprisingly detail oriented task of planning the event, while making sure that every dollar spent achieves something. This often proves to be very difficult.

Well aware and familiar with this fact, TradeShow Teacher was created to help businesses learn how they can effectively plan and execute their trade shows - at an affordable price. 

Many businesses view trade show planning as a daunting process, however, when you apply what you have learned from The TradeShow Teacher's Training Services and/or the Trade Show Training Manual, titled: "Trade Show Training for Increased ROI" you will become proficient with your planning and learn creative strategies to attain your company's objectives in an economical manner.

As founder of The TradeShow Teacher, I am aware of the business need for these services. My exhibit experience began in a corporate environment and I can relate to the challenge of producing successful trade shows with yearly budget variations and little room for error!  

When it comes to the difficulties faced by businesses in the Trade Show environment; this became really obvious to me when a previous employer started a channel program that encouraged channel partners to use Market Development Funds for trade shows. Most of these partners had no previous experience and they were in dire need of help. This prompted me to offer trade show training and support; in the form of checklist guides, templates, demonstration files, webinars, help with the exhibitor manual and many other bits and pieces.

This cumulative knowledge and experience of trade show exhibiting and particularly the familiarity with teaching the process - “from the ground up” -  to many businesses is what makes the TradeShow Teacher a perfect resource to turn to for proper preparation of your company's trade show exhibiting. Learn what works, what saves money and how to attract the customers you want, without expensive trial and error. Don't spend your money on mistakes other people already made, spend it to grow your business.

Unlike other event planning companies that can help plan your tradeshow, our goal is not to be part of your annual trade show budget, but to get you up & running on your own feet as quickly as possible.

An added advantage that clients of TradeShow Teacher benefit from - vs. other trade show consultants - is the years I spent as a graphic designer and marketing professional; this gives me the advantage of having the ability to quickly and clearly understand the best colors, graphics, layout, design and messaging for your display that will rapidly reach your target audience from the aisle. The graphics experience is of course in addition to the many other training topics I have expertise in!

To learn more, check out the various areas of this site, particularly the Manual, titled "Trade Show Training for Increased ROI" and Trade Show Program tabs - if you are looking to learn trade show skills.

As I previously mentioned, the primary focus of TradeShow Teacher is to teach YOU the skills to be proficient with your exhibiting; however, if you are looking for someone to plan and manage the entire show for you, create a Mystery Shopper Program, Conduct Competitive Intelligence or a wide variety of other services - I can do that too! Check out the Services tab to learn more about those items!

Don't forget to take advantage of the many FREE Trade Show Resources available on this website! Items such as:

- Articles published in Trade Show, Marketing and Business Publications

- Self-Authored Articles

- Trade Show Teacher Column in Exhibit City News

- Trade Show Industry Statistics

- Trade Show Tactics Newsletter, published by TradeShow Teacher

- Trade Show Industry Publications, Associations, Links and Resources

I look forward to hearing from you!

Warm Regards,
Linda

               CONTACT ME TODAY  I  I  I  I  I  I
 
 TradeShow Teacher
 1000 Island Blvd. Suite 2207
 Aventura, FL 33160
 Phone: (305) 677-3543
 Toll Free: (888) 547-7410
 Fax: (800) 259-4269
info@tsteacher.com