![]() | ||||||||
![]() | ||||||||
| Register for the TradeShow Teacher Newsletter (click here) | ||||||||
|
|
|
Linda Musgrove, the TradeShow Teacher authored the "Complete Idiots Guide to Trade Shows" Biography Media
Trade Show Resources
(Entrepreneur)
Top 3 “Detention Worthy” Plant and Floral Disasters to Avoid
Top 10 "Best of Show" Booths from EXHIBITOR 2008
Exhibit City News columnist selected to author "Complete Idiot's Guide to Trade Shows"
Column" (Exhibit City News and PRSA Technology Section) TradeShow Teacher’s Tips and Tricks “From the Trade Show Trenches” TradeShow Teacher's Guide to Display Types Lesson on Trade Show Best Practices
Market Segmentation and the Effects on Your Trade Show Exhibiting Competitive Intelligence Smarts HOT Trade Show Guerilla Marketing Tactics How to Select a Super Targeted Trade Show Top 10 Hottest Promotional Items for Trade Shows Public Speaking - It Isn't So Scary Selecting a Super targeted Promotional Item | Published Article in Exhibit City News Tradeshow Continuity Planning As a self proclaimed “Trade Show Junkie” that loves working with my Trade Show clients and trolling show floors in a wide variety of industries, I have learned a lot over the years about what works well and what doesn’t, including how to creatively deal with unforeseen emergencies! While it is important to be diligent working on strategy, objectives and analysis to help maximize Trade Show ROI, it is just as important to have an organized contingency plan to prepare for any emergency that should arise! Just like many companies now have business continuity plans for emergencies, you should have a “tradeshow continuity plan” that helps you be prepared to deal with “tradeshow disasters”. In this article, we’ll be taking a closer look at two scenarios that have to do with shipping related mishaps – and show you some tips and strategies you can apply to your next Trade Show! Let’s start with an Overview of the Two Scenarios: You have nailed your exhibiting objectives, targeted your marketing message, selected the most unique and memorable promotional item ever, created stunning graphics, designed the most visually appealing, crowd stopping booth in history, packed and labeled everything and shipped it to the show… SCENARIO 1 Upon arriving at your booth to unpack the crates you realize that your crates are in shambles and your magnificent display has taken a severe beating! What do you do? Since running out to the nearest office supply store or home improvement center is not always a viable option it is in your best interest to pack some Trade Show Survival Gear in your crates! You wouldn’t go on a camping trip without a First Aid Kit would you? This is really the same, except it contains band-aid(s) for your booth! Below is a list of some of the essentials you will need to tackle just about any emergency situation that comes your way: The Emergency Supply List above will have you well prepared for just about any emergency - as long as the majority of your booth arrives to the show! Now let’s take a look at the Scenario 2. SCENARIO 2 Upon arriving at your booth to unpack the crates you realize that there are no crates to unpack, the booth is mocking you with its emptiness! Your mind starts racing and you start imagining the worse. What do you do? For starters, stay calm and start investigating before freaking out; calling your boss or losing your sanity! There is always time to panic later. Most of the time the shipment is simply delayed in arriving to your booth location for simple reasons; ranging from your booth location on the show floor to the time your shipping company checked in to drop off your shipment. Below are the Top 5 things to do on your “Shipment Hide-and –Go-Seek Search”. - Take all of your shipping and material handling paperwork, including the shipping company contact information to the General Contractor’s Service Desk and inquire on the status of your shipment. Ask them to track it down through their computer system and give you an estimated time of arrival to your booth location. NOTE: If you would like to add any of these articles to a Resources section of your website, please add the following information below. Make all links “live”. Note: This article was originally published in Exhibit City News. Please visit http://www.exhibitcitynews.com to learn more about this publication and the other fascinating articles this publication offers. Also, include the byline that appears within the article. If it is missing, please be sure to add this information: Top of Article: Linda Musgrove End of Article: Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation. Enjoy the Resources!
CONTACT ME TODAY I I I I I I | |||||
![]() | ||||||||