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TABLE TOP TRADE SHOW DISPLAYS 101
(This article can be reprinted; as long as the byline at the end of the article is included)
Linda Musgrove
TradeShow Teacher
www.tsteacher.com
linda@tsteacher.com
Once you've taken the time to understand "who" you should be marketing to and have researched the appropriate shows to exhibit at, you will need to be certain that you are making an impact on the attendees' mind through your messaging, booth staff and Trade Show Display.
Depending on the size of the booths or table top expos that you exhibit at there are a wide variety of options to choose from, ranging anywhere from table top displays, panel systems, "Pop-Ups", banner stands, stretch fabric displays, custom modulars, to full custom exhibits.
This article will focus on Table Top Exhibiting displays, which are The "Budget Exhibiting Option" of choice! Table Top Expos are offered by many Chambers of Commerce, Business Groups, Associations and sometimes as a "Budget Option" at many of the larger Trade Shows; so businesses with smaller budgets can take advantage of the opportunity to participate in a large show.
THAT'S ALL THEY COST!:
For several hundred dollars, you really can't go wrong; Table Top Expos are typically very inexpensive to participate in and can be particularly beneficial if you are looking to reach prospects in a certain local market. Visit the websites of your local Chambers and business groups to look for these Table Top Expo opportunities - I guarantee that there is one being planned by a local organization "as we speak"!WANT THE COMPETITIVE ADVANTAGE?:
If you take the time to target your exhibiting efforts with a clearly defined plan, you will have a competitive advantage and leave with many QUALIFIED business opportunities.I CAN USE MY DISPLAY EVERYWHERE!: You only need to spend several hundred dollars on a Table Top Display to present a polished image for your business. An added benefit with many of the Table Top options is the ability to use the display in unlimited ways; in your showroom, at meetings where you can set up signage, sales meetings, client presentations and MANY MORE -- just think outside the box to maximize the minimal investment spent on your display!
OK, now let's move on so I can describe the type of Display options available for your Table Top exhibiting!
PANEL TABLE TOP DISPLAY
Pro's:
- Inexpensive
- Easy to set up
- "Entry Level" type of display
- Many can be converted into a larger display
- Easily Portable
Con's:
- My personal opinion about these type of displays are that many of the Panel Table Top Displays make
your image look "dated" and "cheap"
- Takes up most of the Table Top area available
POP UP TABLE TOP DISPLAY
Pro's:
- Inexpensive
- Easy to set up
- Easily Portable
- More visually appealing than the panel systems and makes a better statement about your company
Con's:
- Takes up most of the Table Top area available
DOUBLE SIDED BANNER STANDS
A personal favorite of mine that my clients find to be the most effective for Table Top Shows is Double Sided Banner Stands; they fit up against the side of the table and allow you to create MANY messages about the benefits of your company and products!
Pro's:
- Inexpensive
- Easy to Set Up
- Easily Portable
- Lightweight
- Leaves your table top space available for collateral, demonstrations, etc.
- You can place them in your larger exhibits when you are ready for that type of booth, or even the lobby
of your office, or bring them to meetings where you are allowed to place signage; the possibilities are
limitless!...
Con’s:
- Contains small pieces that can get misplaced or lost
Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.
More About the TradeShow Teacher
(This is for informational purposes and does not need to be included if you wish to re-print this article
Serious Businesses have Linda Musgrove, the TradeShow Teacher.
Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.
Why do businesses need the TradeShow Teacher? So they can speed your sales cycle, increase revenue and increase Trade Show ROI by learning how to:
- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!
