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How to Create a Trade Show Planning Binder
(This article can be reprinted; as long as the byline at the end of the article is included)
Linda Musgrove
TradeShow Teacher
www.tsteacher.com
linda@tsteacher.com
In honor of a speaking session I present, titled "Navigating the Exhibitor Kit", this article will cover one of the topics I present in that session, "How to Create a Trade Show Planning Binder"!
Shortly after show services had processed your application, payment & booth selection, you'll receive your Exhibitor Kit by mail or a link to a website for downloading the paperwork. This kit will include forms for everything from electricity, lead capture rental, booth cleaning, as well as advertising, promotion opportunities, etc. Unless you have a fondness for paperwork, the volume of information you're going to be wading through may seem like a colossal task - at first. Don't worry - after doing a few shows, you’ll be flying through the paperwork in the Exhibitor Kit when you receive it!
OK, enough describing the Exhibitor Kit, let’s dig into the Planning Binder! The first thing you will need is a 2” Binder, preferably with a clear front pocket and spine to insert a cover sheet with the name of the show & dates. Secondly, you will be creating tabs to divide the paperwork into the following sections:
- Best of Show Award Submission "Other" Events
- Booth Items Planning Meetings
- Booth Staff Pre-Scheduled Appointments
- Budget Planning Press
- Collateral Rules & Regulations
- Company/Product Description Shipping
- Conference Sessions Show Contacts
- Demonstration Show Details
- Exhibitor Manual Show Registration
- Exhibitor Registration Show Services/Furniture
- Insurance Speaking Sessions
- Leads Supplies
- Marketing Travel
Once you have all the tabs placed in the Planning Binder, open up that Exhibitor Kit; go through EVERY page of the Exhibitor Kit and place the paperwork in the appropriate tab. You find that there is not paperwork for every tab you created - that is because you will be adding information throughout the TradeS how planning process such as the company description that you submit, confirmations from registering Booth Staffers, Quotes and Orders from Vendors, Insurance Certificate and so on.
This planning binder is your guide to easily access ALL of the show information in one place. I strongly encourage everyone to create a Trade Show Planning Binder for EVERY show; it is the key item that keeps Trade Show Managers sane - well as sane as possible that is!
Linda Musgrove, the TradeShow Teacher helps companies improve their Trade Show Results through customized Educational Trade Show Marketing Programs; with programs for individuals, or entire departments and with the Trade Show Training Manual she authored, titled: Trade Show Training, for Increased Return On Investment. Visit http://www.tsteacher.com to register for the FREE Trade Show Tactics Newsletter! Call (888) 547-7410 for a FREE consultation.
More About the TradeShow Teacher
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Serious Businesses have Linda Musgrove, the TradeShow Teacher.
Why do these professionals actors and musical artists have coaches? To understand their audience, improve their performance, market themselves to their target audience and so on.
Why do businesses need the TradeShow Teacher? So they can speed your sales cycle, increase revenue and increase Trade Show ROI by learning how to:
- Select the Right Shows to Exhibit at
- Obtain Qualified Leads
- Target Public Relations and Marketing
- Design Effective Graphics and Messaging
- Set Strategic Goals and Objectives
- Create an Effective Lead Handling Process
- Master Networking Skills
- Streamline the Planning Process
- "Stand Out" from the Crowd
- AND MUCH MORE!
